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Marketing Evolution

@MktgEvolution

System of Record for Marketing Performance. Trusted context for measurement, planning, optimization, and AI.

 New York, NY
marketingevolution.com
Joined May 2011
  • Tweets2.6K
  • Following1.6K
  • Followers1K
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Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)Photo by Marketing Evolution (@MktgEvolution)
We set out to solve measurement. We built the infrastructure beneath it. Meet the Substrate, the System of Record for Marketing Performance. It turns fragmented marketing data into trusted context for measurement, optimization and AI. bit.ly/4gtocai
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We didn’t pivot from measurement to chase AI. We followed measurement to the fragmented, incomplete data beneath it—and built the infrastructure to solve it. Today, that infrastructure is The Substrate: the System of Record for Marketing Performance. tinyurl.com/bdedy69j
We Set Out to Solve Measurement. We Built Infrastructure. – Blog

We Set Out to Solve Measurement. We Built Infrastructure. – Blog

We did not pivot from measurement to chase AI. We followed measurement to the fragmented, inconsistent, and incomplete data beneath it—and built the infrastructure required to solve it.

marketingevolution.com
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AI marketing stacks are being built on sand. 71% say their data is AI-ready. Only 37% meet the foundational conditions. Just 3% say AI has delivered measurable improvement. It's time to change that. Meet the Substrate: marketingevolution.com/
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Warehouses preserve inconsistent marketing data; models reason over it. The Substrate sits between them, giving any model, agent, or application trusted business context. Introducing the Substrate: marketingevolution.com/blog/…
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The Performance Divide: How Data Foundations Determine ROI in Modern Marketing | Marketing Evolution AI adoption is outpacing data readiness. Join John Matthews & Kristen Eng (Citi) with @MarTech 📅 Apr 2, 1 PM ET 🔗 hubs.ly/Q047d2XP0
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What’s your top-converting creative actually doing right? ✔️ Find messages that outperform ✔️ Compare by audience, channel, region ✔️ See what drives performance: format, visuals, CTAs Get a demo: hubs.ly/Q042V7BM0
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A North American insurer used Mevo to modernize its media mix—testing TV & digital video to reach younger audiences without sacrificing performance. +7% member growth +24% quote requests 📷 Read the case study: lnkd.in/gTddAEq4
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Marketing budgets face more scrutiny than ever. Mevo AI reconstructs real customer journeys and delivers explainable, impact-ranked budget recommendations. Less guessing. Less waste.
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AI Optimism 🤝 Operational Reality CMOs believe in AI’s promise. But 84% say fragmented systems are holding them back. AI can’t fix bad data. It needs unified measurement and real-time intelligence to turn promise into performance. 👉 Read the blog: lnkd.in/gshq4uTp
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🚀A North American telco cut conversion spend 50% and checkouts jumped +81% Mevo’s Decision Engine revealed SEM was capturing demand, not creating it. Shifting to upper-funnel paid off: +48% traffic +102% engagement +81% checkouts 👉 lnkd.in/gjZZReJD #marketingAnalytics
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Big thanks to @insightpartners and everyone at @scaleupevent — inspiring conversations and meaningful connections 🙏 Some key themes and quotes from a day packed with great insights: a thread Read the full recap here: insightpartners.com/ideas/sc…
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5. Usability and trust drive adoption “Before my daughter could read, she interacted with Siri... anything that is somewhat interesting and basically free can get adopted everywhere.”— Tony Fadell, Build Collective
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6. Transformation is costly — but delay is costlier “If enterprises don’t transform early enough, they’ll transform under threat.” — Marc Boroditsky, Nebius
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Exciting news! 🎉 Mevo, part of the Insight Partners portfolio, will be at ScaleUp:AI 2025 in NYC on Oct 7! Join top AI builders & visionaries as we share breakthroughs & best practices. Get 35% off in-person tickets: scaleup.events/ #ScaleUpAI #AIInnovation

ScaleUp:AI 2026

ScaleUp:AI, powered by Insight Partners, is one of the first global conferences that brings together the top AI builders, executives, luminaries, and innovators

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🏆 Radio takes Gold. 📺 TV takes Silver. A sporting goods retailer hit 16:1 ROI with the right media mix: • Radio drove 2X more sales than any other channel 💰 • TV top spots delivered +30% more revenue 📈 Full case study link in comments.
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Full case study: marketingevolution.com/radio…

Radio Wins Gold: How a Sporting Goods Retailer Turned a Smaller Budget into 16X ROI – Case Studies

A global sporting goods retailer entering the Canadian market used Marketing Evolution to gain real-time, full-funnel visibility into what actually drove omnichannel traffic and revenue — and found...

marketingevolution.com
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