⚡️ Helping You Give Good Copy(writing) With Wit, Smarts + a Dash of Sass 💁🏼♀️ 💌 Award-Winning Journalist + Marketer 📧 DMs Open for Biz Opportunities
Melbourne, Victoria
Joined March 2009
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If you’re looking for ways to help Ukraine as a foreigner, here’s a good place to start 🇺🇦❤️👇
how-to-help-ukraine-now.supe…
Very excited to launch this baby into the world! 🥳
After a bumper brand strategy doc, & combing 40+ user interviews to use customers' words on the page, my copy for Manychat's product page for Instagram DM Marketing is live!
👀 Peep it here: manychat.com/product/instagr…
Had the best response to this from a follower on IG: “No budget. But the exposure when you get up is worth far more.” 💀
From this article👇
“Experts say that even advanced AI doesn’t match the writing skills of a human: It lacks personal voice and style, and it often churns out wrong, nonsensical or biased answers.”
washingtonpost.com/technolog…
If you loved these copywriting tips, I have something extra that can help you sell your ideal client’s transformation to have them begging for your product.
It's my 5-day copywriting challenge.
Join me here👇
busy.givegoodcopy.com.au/cha…
Day #30: Don't stop... learnin'
Keep learning and refining your copywriting skills. My favourite read as of late is Eric Barker's Plays Well With Others. 👌
Day #29: A/B test different versions of your copy to find the most effective one.
Trust me, this can work wonders. Copy I created for a Matthew Hussey landing page outperformed the control by 44%. 🤯
There's a whole article about that here: sumo.com/stories/copywriting…
Day #28: Don't ignore your calls to action
Use a clear and compelling call to action. Try to include a primary (or direct) CTA and a secondary (or indirect) CTA.
Primary CTA: those who are ready to buy. 🛍️
Secondary CTA: those who need to warm up to you ♨️
Day #27: Go on, you can be a little emo. 🥲
Appeal to your readers' emotions will help cultivate a deeper connection. And you know what they say, people buy from those they know, like ,and trust.
Day #26: Use active verbs to add impact 👊
Jump, grab, run - all of these and more work wonders!
Day #25: Create urgency using limited-time offers ⏰
Limited-time offers and limited quantities works wonders on buyer psychology, playing to scarcity.
The principle of scarcity states that people value something more if it is in short supply. Use it.
Is anyone else getting Theranos vibes (minus the fraud) with OceanGate? Like innovation at all costs and then we’ll ignore warnings from scientists/experts and then slap everyone with legal letters if they don’t agree or try to speak out…? – at Melbourne, Victoria
Day #24: Use subheadings
They'll guide readers and create a logical flow in your copy. 🫡