2) Recommend brands you think could be interested - tag them here
3) If you just want to watch the ride, follow me
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How can you get involved?
1) Get in touch if you're a bold brand looking to join the experiment and get in early
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How does it go viral? Daily updates and media buzz around the $1M goal drive press interest, X followers and growth, benefiting the brands who play.
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The Model: I will sell X account ad / sponsored slots, with prices doubling every 10 sales, targeting $1M in a month. Early brands get cheap (low risk), high-exposure slots.
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Does anyone remember Million Dollar Homepage? Well #milliondollarmonth is a similar concept, in terms of its success being down to self-fulfilling hype. Here's how it work👇
Need your input please....can you name some brands who are into experimental marketing? A brand that would like to get involved in the biggest viral marketing experiment of a generation...
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With your expertise in content marketing and audience building, do you think this model could get the traction it needs to hit $1M?
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The concept is simple: brands buy ad slots, and as more slots sell, the price steadily increases. It’s all about building momentum and excitement in real-time.
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Hey @brianclark, I’m testing out a bold idea: turning a Twitter account into a $1M ad platform using dynamic pricing.
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You’ve worked with so many brands on digital strategy. Do you think this kind of pricing could actually work? Would love your insights!
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Brands buy ad slots, and as the slots sell, the price goes up. It’s a dynamic pricing model designed to create urgency and generate buzz.
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Hey @leeodden, I’m running an exciting social experiment where I turn a Twitter account into a $1M ad platform, and I think you’ll appreciate the strategy behind it.
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With your extensive background in content marketing and audience growth, I’d love to hear if you think this could catch fire.
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Here’s how it works: Brands pay for ad slots, but as demand builds, the price increases. It’s like an auction that runs in real-time, building excitement as more brands get involved.
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Hey @JoePulizzi, I’ve got an idea I’d love your feedback on. I’m running a social experiment where a Twitter account becomes a $1M ad platform through real-time pricing.
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Given your incredible experience in content marketing, what do you think? Could this experiment create the buzz it needs?
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The twist: As more slots are sold, the price increases, creating a real-time, dynamic pricing auction for brands. I want to see how demand builds and how far we can take it.
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Hey @annhandley, I’m launching a social experiment that I think you’ll find interesting. I’m turning a Twitter account into a $1M ad platform in one month.
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