3x Olympian and former Firefighter harnessing my experience running around the world & through fire to awaken the champion within us.
Joined January 2011
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Track & field is about to pay $150,000 for one win.
That matters.
For too long, some of the best athletes in the world have competed at an elite level without elite economics surrounding them.
So yes—win the race.
But also build the brand.
Build partnerships.
Build assets.
Build something that still has value when the race is over.
Win the race. Build beyond it.
#OffTrackReport
HYROX may now be worth close to $700M.
They didn’t invent running.
They didn’t invent fitness.
They didn’t invent competition.
They packaged all three into something people wanted to belong to.
That’s the lesson.
Athletes should think about their careers the same way.
Your talent is the raw material.
The bigger question:
What are you building around it?
#OffTrackReport
Source: Reuters →reuters.com/business/retail-…
Can someone please tell the British commentators its
Dom-min- ica 🇩🇲
don’t let Thea have to tell you again
Mikel Thomas, OLY retweeted
GOLDDD for Team TTO!🥇🥇🥇🥇🥇🇹🇹🇹🇹🇹🇹
Shaniqua Bascombe blazed down the track to secure 🥇 Gold in the Women’s 100m Final at the Junior Pan American Games!
Clocking 11.19s, Shaniqua powered her way to victory. 🇹🇹🔥
Phenomenal!!!! Proud of you @its.shaniquabascombe
#TeamTTO #PanAmJuniorGames
Mikel Thomas, OLY retweeted
Dream European debut ✨
Watch 🇦🇺’s Gout Gout power to 20.02 in the men’s 200m at @ZlataTretra 😎
First senior race abroad ✅
First race ever in Europe ✅
First senior win abroad ✅
Breaks area record ✅
#ContinentalTourGold
Mikel Thomas, OLY retweeted
The @CitiusMag x @athlos pre-race show from Icahn Stadium is live now.
So excited about our all-women’s analyst team of @_serenityd, @DiggsTalitha and @aishapraught
Tune in ⬇️
xitter.cf/i/broadcasts/1kvJpbpZy…