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Reposting for all my new followers:
Hi everyone,
I wanted to (re)introduce myself since I have many new connections here. I'm Mike, a father of two and founder of Jump Satori, a fractional CMO / growth agency.
I've primarily held marketing and operations roles, leading teams of up to 40 people. I founded and sold a health e-commerce business and a sales development agency.
I also joined companies mid-stride, leading them to successful exits, including a home improvement lead aggregator, a digital marketing agency, and an auto glass lead aggregator.
At Jump Satori, I work with founders and operators as a fractional CMO to help scale their businesses. I also co-founded LeadAide, a lead response SaaS. I recently acquired TheSimpleDad.com and am working with a small team to grow the site.
Outside of work, my children are my priority. Three years ago, I divorced, reinforcing the importance of family.
Fun facts: I grew up playing lacrosse; I even played a bit in college. I love live music and have traveled for shows across the US, even to Alaska. I live on 5 acres on an island in the Puget Sound with my two kids, two dogs, a hamster, and a crested gecko.
Mike Wienick retweeted
Emmy
This might be the closest thing college lacrosse has ever gotten to an NFL Films level production. 📽️
Ben Heske, Angelo Scolari, and the Princeton media team have risen the bar on what lacrosse media can be:
Hunting History: A Princeton Men's Lacrosse Film
Relive Championship Weekend with Princeton men's lacrosse as the Tigers captured their 7th NCAA championship.
Mike Wienick retweeted
Find out how much damage Democrats have caused to Washington's economy
If you know of businesses that are leaving the Evergreen State, submit them here
leftwashington.lovable.app/
Mike Wienick retweeted
The @SeaTimesOpinion criticizes the legislature's use of a "necessity clause" in the proposed income tax in order to block a voter referendum on the unpopular proposal.
"To keep the necessity clause is an insult to the people of Washington state." #waleg 1/2
Washington voters have said NO to a state income tax 11 times—including overwhelmingly in 2010 and by passing I-2111 in 2024 to block it.
If Bob Ferguson truly cared about his constituents, he'd understand what 'NO' means instead of championing SB 6346, the so-called 'Millionaires' Tax' that opens the door anyway.
This isn't leadership—it's ignoring the will of the people. Time to listen, not tax.
It's time to change our state's upside-down tax system with a Millionaires' Tax, one that puts a significant percentage of the revenue generated back into the pockets of Washingtonians to make life more affordable.
nytimes.com/2026/02/23/us/po…
Mike Wienick retweeted
A company with $24 billion in revenue and 24% gross profit growth just cut 4,000 people while raising 2026 guidance to $12.2 billion in gross profit. Stock ripped 20% after hours. The market added roughly $6 billion in market cap. That's ~$1.5 million in enterprise value created per eliminated role.
Block is the canary in the coal mine. And they're not alone.
ASML cut 1,700 jobs last month while reporting record orders and said they were "choosing to make these changes at a moment of strength." Salesforce cut 5,000 after AI agents started handling 50% of customer interactions. Amazon cut 16,000 in January on top of 14,000 in October. Every one of these companies was growing when they did it.
Dorsey said the quiet part out loud: intelligence tools paired with smaller teams have already changed what it means to run a company. He chose one massive cut over repeated rounds because, his words, gradual cuts destroy morale and trust. The restructuring charges are $450-500 million. At the operating income Block is guiding, that pays for itself in two quarters. After that, pure margin expansion. That's why Wall Street rewarded it instantly.
Here's what's coming. Goldman estimates AI is already responsible for 5,000 to 10,000 net monthly job losses in exposed U.S. industries. Citigroup is planning 20,000 cuts. Dow just slashed 4,500. 40% of employers surveyed say they expect to reduce headcount because of AI. 30,700 tech jobs gone in the first six weeks of 2026 alone.
Block went from 10,000 to 6,000 while growing revenue and raising guidance. Every CEO running a company with more than a few thousand employees is doing this math tonight. The canary just stopped singing.
we're making @blocks smaller today. here's my note to the company.
####
today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.
first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.
we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.
i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.
a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.
we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.
to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.
to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.
jack
Mike Wienick retweeted
We have a brush fire on the doorsteps of the Washington tech industry created by the inept people governing our state and leaders in this industry don't have the courage or leadership to stand up and fight the disaster that's about to engulf their industry and our state.
You live here and it behooves you to do something. Washington's past success was never inevitable. We benefitted from the comparative advantages of a business and tax friendly climate that have almost entirely been nuked in the last five years. And our Governor and legislature have imminent plans to make the situation much worse.
It is entirely possible (and perhaps likely given WA's current trajectory) that Seattle (and WA more generally) follow the path of prior industrial powerhouses like Detroit and Cleveland that committed seppuku through years of horrendous policy. choices.
Show some leadership. Speak to the politicians in Olympia, most of whom have never run so much as a lemonade stand, and let them know they're going to kill the golden goose that has brought so much prosperity to our state.
Holy crow you cannot even imagine how many of the top tech people in WA are telling me to go go go and tell this story. they can't do it - it's too desultory looking for current tech execs. I'm unemployed, and well known for having opinions across the city (sorry @ajassy - I still think you are the BEST!). And again, if any politician wants to talk with someone with #livedexperience as a WA native, Tech exec at the top three employers in the state, public school kid, and parent of three... I am here and DMs are open.
WA GREAT PEOPLE: These olympia folks you don't know are trying to make sure your most successful kids and grandkids don't want to live here! WHAT THE HECK?
Narrator aside...: not a single politician has reached out yet....
Mike Wienick retweeted
My son (26) and I are going out to lunch today because he is craving oysters, and also he wants to borrow my copy of The Count of Monte Cristo and you know we’re going to talk about The Brothers Karamazov, which I’m reading on his urging.
My daughter (22) and I have two online Crossplay (like Scrabble) games going and we are so evenly matched, and she’s in Manhattan for the weekend and keeps texting me pictures of the incredible food that she is eating in Chinatown, and now she’s telling me about the show she saw last night (Stranger Things lol).
Have kids. Not just because they’re so freaking cute and hilarious when they’re little, but also because they grow up to be interesting people who might share your interests and who you’re so so lucky to have in this often lonely world.
I know there are terrible hard times to get through, and I know it doesn’t work out for everybody. But if you had told me five years ago that my son and I were even on speaking terms, I wouldn’t have believed you.
Mike Wienick retweeted
Cal Raleigh couldn’t publicly say it at the time during All-Star Media Day in Atlanta. But now, three months later, what he said when hugging Eugenio Suárez carries a sense of surreal.
“We’ve got your old locker ready for you.”
mlb.com/news/eugenio-suarez-…
According to Grok: 8 major Middle East peace deals signed in the last 50 years. 4 collapsed. I really hope this one holds.
I don't like war on any people at any time, and I'm not well read on the issue so i would love to hear other opinions. Given the current situation and the assumption that our bombs can actually destroy these enrichment facilities, we have to do it now. Israel has air superiority and we have a clear shot to push Iran‘s nuclear program back years. You have to take it right?
We've tried multiple ways to create a simple Facebook Page for a client to launch Meta ads, but none of the flows work, and there's no way to get support. This client spends over $300k on Google Ads but can't spend anything on @MetaForBusiness. #alwaysanightmare
Why hasn’t Apple baked AI into Notes outside of AI writing tools? It’d be super helpful with all the life and work context it holds. Gotta assume it’s on the near term roadmap.
Did Google Ads lift the 10-word limit when adding phrases? I'm adding negative keywords on one account, and it seems this way. When did this happen - last week? Is anyone else seeing this on their accounts?
My workflow has changed significantly in the last 30-60 days. Using dictation on my Mac & iPhone and tools like @superwhisper, I speak to my devices, and I am typing less & less. Use cases have been emails, longer texts, slack messages, content, and documents.
The tragic events unfolding in LA remind me of @tcboyle ‘s “A Friend of the Earth”. It’s been a while since I’ve read it, but I highly recommend this book—and any of his others.




















