Mihir

Apple’s new Diwali film (Step Into the Light) is visually stunning. But there’s something oddly outside-in about it, despite Juhi Chawla. The ingredients are beautifully Indian... Raw Mango textiles, Tijara Fort, a 90s Bollywood song. The gaze *feels* international. It celebrates the appearance of India without quite capturing the experience of being Indian. It plays more like a luxury fashion film than a Diwali ad rooted in how the festival is actually lived. Diwali isn’t just an aesthetically pleasing celebration of light. It’s family, rituals, food, noise, neighborhoods, memories, and many small human moments. The film captures India’s visual vocabulary beautifully (which makes sense for a camera demo), but it’s far less interested in its emotional texture. The contrast with Apple’s Chinese New Year films is striking. 'Three Minutes' (2018), 'Daughter' (2020), 'The Comeback' (2022), 'Little Garlic' (2024) and 'I Made a Mixtape for You' (2025) are built around recognizably Chinese people... relationships, family dynamics, inter-generational tension, etc. The festival isn’t a backdrop, but woven into the story. The iPhone is shown off through the storytelling, not the other way around. 'Mixtape' is the telling illustration. It has the same ingredients as this Diwali film - 90s songs, dance, nostalgia. But they’re built around a young man dodging his family’s marriage questions on his way home for the New Year. Same toolkit, totally opposite result!! And it isn’t about who’s behind the camera. Several of the China films were directed by Westerners; the Diwali film was directed by an Indian. The gaze probably comes from the brief. So, China gets 15–20-minute short films. India gets an Instagram reel. YOu could argue that market size explains part of that. But still doesn't explain the difference in curiosity (or the lack of it). Apple’s Chinese films are interested in what it feels like to be Chinese. Apple's Indian films are interested in what India looks like, as seen from the outside. P.S. The song, 'Roop Suhana Lagta Hai', is credited to Anu Malik, but it’s A R Rahman’s uncredited 'Ottagathai Kattiko' from the Tamil original. #advertising #marketing #deepavali #diwali

"non vegetarian food" and it's literally the dead body of an animal on your plate. god forbid a person is morally superior to you who doesn’t want to eat from a plate where a living being’s dead body was placed.

A 5000 year old civilisation was more advanced than you could ever imagine. Traditional Shrichakra Rangoli for Yagya Pooja. Every line of the Shrichakra holds cosmic energy. When the West was learning to walk, our ancestors were masters of science, mathematics, planetary science and Geometry

Yeah… Liverpool’s recruitment team are no longer smart, and this has been the case since last summer. Liverpool in the past would never have overpaid €140m for Barcola. They’d have scouted for a cheaper alternative who would eventually become an even better player and develop into a world-class player under them. That was one of the main building blocks of the successful teams they’ve had over the years. There’s a reason their decline coincided with them starting to spend £100m+ on every random player. They lost that smartness the moment Klopp left. All they do now is spam £120m on any half-decent player. Arsenal have taken over that smart recruitment approach from them. Just look at the Tzolis signing for £34m in this inflated market.

Elon Musk is building a chip to merge human consciousness with the divine. 5,000 years ago, Indian rishis already sorted this. They called it Kundalini. Your spine isn't a bone stack. It's a biological fiber-optic cable with 7 processing centers. They mapped the exact voltage. The exact symptoms. The exact safety protocols for a system overload. Neuralink is external. Kundalini is internal. You're trying to hack the cloud. They figured out the hardware was already installed

مجموعة فينواي سبورتس اشترت ليفربول سنة 2009 ب250 مليون جنيه استرليني .. باعت النهاردة 30% من النادي ب1.65 مليار جنيه استرليني انتقدوا الملاك دول زي مانتوا عايزين بس الحقيقة انهم خدوا نادي على حافة السقوط لمكانة ايفرتون وليدز والاندية الكبيرة اللي ماتت قبل ليفربول عشان يرجعوا النادي لمصاف الكبار تاني وتقييم النادي يبقى 5.5 مليار باوند .. توب 4 لأسعار الأندية في العالم بعد الريال وبرشلونة ومانشستر يونايتد فقط دي قوة البراند الحالي لليفربول

Researchers at the University of Tokyo developed Lunavity, a drone backpack designed to help people jump higher. Its rotors provide upward thrust, allowing users to jump two to three times higher than normal. It also helps them float down slowly, creating a feeling of reduced gravity.

dharmendra pradhan kutte resign karde teri wajah se mera screen time 27 ghante ho chuka hai

When I was at Amazon, a new Principal Engineer joined us and, within a few weeks, came up with a problem statement and a pretty robust design that solves it. At an all-hands (a small setup), we asked him how he came up with the problem statement and design in such a short time. His answer was interesting... He said he had solved this exact problem twice before at his previous jobs. This was his third time :) That is when it clicked for all of us that, at senior leadership levels, you are hired to make an impact, not just to think hard in real time. You have an edge if you have solved a similar problem before, and companies hire you to do it again. From the company's perspective, the goal is simple: hire someone who has already solved the problem once, so they can solve it again with fewer mistakes and much greater velocity. Instead of looking for a new problem to solve every time, if you are comfortable solving one hard problem several times, there is insane money to be made. Hope this helps :)

Only 41 cinemas on EARTH can actually show what Nolan filmed. 🤯 🇺🇸 26 🇨🇦 7 🇬🇧 3 🇪🇺 4 🇦🇺 1 #TheOdyssey

Raising a baby in India costs more than most people admit. Here’s a real breakdown for urban parents in the first 3 years: Diapers and wipes: ₹35,000 to ₹70,000 over 2–2.5 years (5 diapers/day × 900 days = 4,500 diapers At ₹8–₹15 per diaper, the math lands here) Vaccinations and pediatric visits: ₹50,000 to ₹80,000 in early years (Depends on private hospital + optional vaccines) Baby food and formula: ₹60,000 to ₹1.2 lakh (Higher if formula-heavy or premium brands) Clothing, gear, essentials: ₹60,000 to ₹1.5 lakh (Clothes, crib, carrier, toys, etc.) Hospital delivery: ₹50,000 to ₹2.5 lakh (Private hospitals in urban India) And this is before daycare, preschool, and that random late-night purchase. A broader estimate suggests raising a child in India costs ₹30 lakh to ₹1.2 crore by age 18. For metro families, you’re much closer to ₹1 crore than you think. Indian parents today are spending more on their children than any generation before. Always bullish for this category. 🚀

Ranveer is literally lighting a cigarette in this scene and drinking alcohol is normalised in the movie. And your point is - No protein shakes were shown in the movie, hence you don’t need them. Indians hate whey protein because it’s not “natural” but will eat roadside food and consume alcohol. Cheers.

BREAKING: Kim Jong-un has won North Korea's parliamentary elections with 99.93% of the vote.

What starts with a P and ends with epsi and we all love it?

My friend own a 100Cr house in Delhi. His grandfather bought his house some 40 years ago (the value now stands around 100Cr). - Since the house has a sentimental value: he is unlikely to sell it. - Even if he sells it he will get 70Cr in black. And, risks an ED raid. - He can't rent it out. Because what if the tenant never leaves? He will have a property dispute issue. So 0 cash flows. His total net-worth might be 110Cr. But, almost 90% locked in 1 house. This is called as being rich on paper. There are folks who have 10Cr liquid wealth. And, generate 10% cash flows on it (1Cr) each year. They "feel" rich. And, then there are 100Cr people, who don't even make 0.5% cash flows on their assets. They are theoretically rich. But practically stressed. What makes you "feel" rich is cash flows. Not the wealth that is locked away. How is this applicable to you? 1) Own liquid assets (eg. stocks) 2) Own assets on which you can generate cash flows (eg. AirBnB property) 3) Learn to rent your assets (Eg. you got stocks? how do you generate cash flows from it?) All the above can be started even when you are making your first investment.