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Michael McCuish

@MichaelMcCuish

Scottish PR professional based in the US. All views very much my own.

 New York, USA
Joined May 2012
  • Tweets1.3K
  • Following1.3K
  • Followers718
209Media
Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)Photo by Michael McCuish (@MichaelMcCuish)
Great to see innovation in Scotland's tourism industry being recognised in this new feature from The New York Times @nytimes nytimes.com/2023/07/04/trave…
In Scotland, Taking the Traditional and Making It New (Published 2023)

In Scotland, Taking the Traditional and Making It New (Published 2023)

Tartan, whisky, restaurants in the middle of nowhere — all are being reimagined in newly fashionable “Outlander” territory.

nytimes.com
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The wee town comes to the big city for @TartanDay. Big thank you to @ScotlandShop for helping me look respectable.
Image from Michael McCuish (@MichaelMcCuish)
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It's hard to gather for Robbie Burns Night (Jan. 25) this year. ScotlandShop has curated a Burns Box with everything you need for a party at home, including Burns tartan decorations, oatcakes, haggis crisps + more. shorturl.at/ivzSZ @VisitScotland #Scotland #BurnsNight
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Sunday wanderings in New York City.
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
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Very excited to be hosting our first public gin tasting this October. I'm looking forward to be sharing a wee gin or four with you all.
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I'm very excited about this - trust me, it's worth joining for the opening martini alone. And the story about secret gin cats.
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Check out this weeks SBN Newscast as our hosts @ScottRDalgleish & @_KendraByers interview Dave Stewart if @FreshAirLeadCo and @MichaelMcCuish of @awayfromtheord. Watch the full episode on #YouTube or the SBN Website sbn.scot/blog/sbn-newscast-f… #news #scotlandisnow
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I was delighted to recently have the opportunity to write about how important a thoughtful and targeted PR campaign is for achieving success the US market in @1DailyBusiness magazine.dailybusinessgroup.… Thanks to @RussellExolta
Targeted PR is a vital route to the US market – Daily Business Magazine

Targeted PR is a vital route to the US market – Daily Business Magazine

Raising your profile in the US means planning your media campaign, says Michael McCuish

magazine.dailybusinessgroup.co.uk
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The face of a man who gets to regularly host Scottish gin tastings.
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
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One of my favourite pieces on Scotland by a US publication. Beautiful.
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Celebrate World Whisky Day with a Transatlantic Whisky and Cheese Pairing tinyurl.com/75ve75ct #scotch #malt #whisky #whiskey #bourbon @awayfromtheord @WorldWhiskyDay
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It is fantastic to see the continued evolution of @awayfromtheord excellently covered by @Adweek in this recent article. Many thanks @gabbynikki and congratulations @aeneasohara
ADWEEK (@Adweek) profile pictureADWEEK@Adweek30 Apr 2021
Away From the Ordinary is taking the virtual whisky tasting experience global. adweek.it/330wkK3
Image from ADWEEK (@Adweek)
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For anyone who works in #PR or #media, there is a fantastic article on the undeniable power of influencer culture in this Sunday's @nytimes
Image from Michael McCuish (@MichaelMcCuish)
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What a cracking evening of whisky, whisky, whisky, and amazing Scottish music last night. Made me feel like I was at (very well stocked) pub in Scotland. Congrats @awayfromtheord @SEALLEventsSkye @GFCeilidhBand on a great event. Thanks for the dance. Happy @TartanDay
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
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Ultimate St.Patrick’s Day gift -a great feature in @AFARmedia for @awayfromtheord highlighting the upcoming Whisky&Tunes event with @SEALLEventsSkye & @GFCeilidhBand just in time for @TartanDay A celebratory Guinness&dram will be enjoyed this evening. afar.com/magazine/celebrate-…
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This gregariously gorgeous @TravelLeisure piece featuring @awayfromtheord and a host of other amazing Scottish travel partners is cause for Friday celebrations. @VisitScotland
Image from Michael McCuish (@MichaelMcCuish)
Image from Michael McCuish (@MichaelMcCuish)
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