Analytics & Data Visualization 🇿🇦 🇨🇦

Toronto, Ontario
Joined September 2018
Looking to report on your ad campaigns? Check out my new dashboard template: the Ultimate Ads Dashboard! It's a 17 page Looker Studio template that includes data from 8 different sources using @ShowMeROI connectors. It's available on @byMarketers bymarketers.co/product/ultim…
2
1
3
754
Michael Howe-Ely retweeted
There's an alternate timeline in which Canadian neo-gothic continued to evolve in the postwar era, and Toronto embraced its identity as the Protestant Rome.
What's more, the War of 1812 acted as something of a catalyst for Canadian norms, attitudes, and aesthetics. For example, it was only as a result of the war that the neo-Gothic architecture, which is in many ways *the* quintessential Canadian architectural style, was first employed by designers. These new farmhouses, factories, and civic buildings, many of which still dot the Southern Ontario landscape to this day, were built to replace those structures lost during the American raids. With a new sense of severity and romantic nationalism, it reflected a people who had been through devastation and survived, at a time when the injustices brought upon the Loyalists was still fresh in the cultural memory. It is a style of dark transcendence forged in blood-red brick and arches as sharp as a bayonet.
19
24
3
400
13,440
Michael Howe-Ely retweeted
The degree to which LLM’s are always suggesting another question, asking you to engage more, shows the big business plan is advertising revenue.
3
5
44
1,853
Michael Howe-Ely retweeted
BREAKING: Beyond Meat, $BYND, headed to Chapter 11 bankruptcy, per the Street
Readers added context they thought people might want to know
Beyond Meat has publicly stated they are not filing for bankruptcy x.com/BeyondMeat/sta…
1,622
1,821
1,470
25,343
4,987,129
Michael Howe-Ely retweeted
Sometimes the value of a 'human touch' is negative. People willing to pay 50% more for Waymo than Lyft, despite longer waiting times.
168
156
108
3,297
570,532
Michael Howe-Ely retweeted
I still think the World is extremely messed up from what happened 2020-2023, and few people ever want to ponder it It still feels to me like we shifted from primarily living life in reality, to living life online Our default became screens, algorithms, virtual, disconnection
1
2
1
25
2,374
Michael Howe-Ely retweeted
As the cost of distributing content is now 0 & the cost of making content tends to 0 & the amount of content tends to infinity so the average views tend to 0 It's all rather pointless.
35
27
10
284
18,071
Michael Howe-Ely retweeted
In a lot of markets Google and Meta account for about 60% of Digital Ad spend, in the UK it's more like 75% But of our online time, only 10-20% is spent with them. Most Advertisers are minuscule, don't use agencies. The failure of the entire "rest of digital media" to offer an easy way for small business to place digital ads is super weird.
1
1
1
11
1,635
Michael Howe-Ely retweeted
That's bad news for Germany. Regulations should target specific practices, not the infrastructure. GTM itself is just a neutral tool, a container for scripts, not a tracking technology.
1
1
3
289
Michael Howe-Ely retweeted
☠️ 💀 Never connect reporting tools directly to raw BigQuery tables. Always transform/partition your data in BigQuery first. This simple change can save you thousands in data processing costs each month. 👇 linkedin.com/posts/analytics…
1
3
13
717
Michael Howe-Ely retweeted
Maybe the most shocking pair of images you’ll see today.
2
10
1
61
5,173
Michael Howe-Ely retweeted
I’d pay $20 extra per month for any social media channel that banned AI content YouTube , once a place surprisingly full of crafted content is now jammed with lazily produced slop.
6
4
51
2,937
Michael Howe-Ely retweeted
Warning: Midjourney can be seriously addictive.
27
11
3
296
16,170
Michael Howe-Ely retweeted
Midjourney finally dropped their highly anticipated video model! my first impressions & what you need to know:
20
41
6
570
45,275
Y’all aren’t ready for this. `Midjourney Video`is on a whole new level. Here are 25 of my favorite generations (so far) A thread 🧵↓ 1/ Midjourney for music video production (credit @abcdjabcdjabcdj)
15
69
7
450
75,368
Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage. – at London, England
49
37
6
531
34,913
Michael Howe-Ely retweeted
Got some lovely flowers for my wife the other day. They added me to a newsletter, obviously. I get daily emails from them. Do they think I’m Elton John or something ? Just hanging around ordering flowers all day long
6
1
1
18
1,963
Michael Howe-Ely retweeted
I think marketing / advertising is perhaps the most lost industry out there and I don’t think it needs to be this way at all I think we got persuaded everything was complex and different and it’s really not
18
9
3
112
9,634
Michael Howe-Ely retweeted
At this point we've all been so thoroughly spammed by robocalls / scam calls it's now basically impossible to answer the phone if it's from an unknown number. That user behavior has just been trained out of us by bad actors. Incredible how the carriers did nothing to stop this
27
12
2
153
10,444