I'm exiting my $7M ARR agency to make the riskiest bet of my life. I'm launching a unified API that lets any team run their entire GTM from inside Claude Code. For three years we ran outbound for hundreds B2B clients and generated more than $50M in revenue for them. Our best GTM engineers went from days to hours on the same campaigns just by writing a few lines to a coding agent. If you really think about it, any tool is a login screen wrapped around an API that does the actual work. Once you can call that API directly, a small team runs the plays that used to take a whole ops department. But a coding agent is only as good as what you feed it: the right GTM skills, real outbound best practices, your keys across a dozen tools, your internal context, and every SOP, winning angle, and past result you have. So we packaged all of it into one subscription that gives Claude Code the skills, the context, and the tools it needs. Inside Claude Code, you type one line: "Build a list of software CEOs in London, flag who's in buying mode, write three angles, and load it into my sequencer." That's it. 1. It pulls the list from the right database 2. Enriches emails and phone numbers 3. Reads buying intent across several APIs 4. Writes the angles with ColdIQ's own skills 5. And drops it all into your sequencing tool. One prompt, 40+ tools, each job routed to whoever does it best. I don't say "riskiest bet" lightly. But I've trusted this instinct before, and it's the reason any of this exists. Before ColdIQ I got fired from four jobs and failed at seven startups in a row, and lost $40,000 of my own savings. People still ask how I knew LinkedIn would be our channel. I didn't. I posted for a month and a half with zero leads, then one post booked me 25 meetings. I eventually got the whole team on it, and LinkedIn has since added $5M in ARR. The same instinct that made me double down on LinkedIn early tells me now that GTM is moving into the terminal, and I want to be the one building that layer. We're opening private beta today and hand-picking a small group of design partners. Once you're in, you get: - a three-hour onboarding with our GTM engineers - one of those sessions with me directly - access to our private community with the team on hand for your questions - a weekly live session where I build GTM campaigns alongside you. Everything we can do to help you stand up your own GTM operating system. If you're a GTM engineer, an agency, a B2B operator, or a data provider, I'd love to chat with you. Comment 'GTM' below, send me a DM, or book a call with me, and I'll show you what we've built.

My advice to every founder writing their own blog: let Claude copy the SEO of the blog that already ranks above you. 1. Give Claude the 3 blog pages that outrank yours 2. Ask it for everything they do for SEO → titles, structure, links, length 3. Add what you already know works 4. Save it all as 1 skill file, so Claude writes every post from it 5. Rerun it every quarter, so the file keeps up with whoever is winning Every post written from memory starts from 0 again. Your SEO skill file is non-negotiable. Act accordingly.

24 people on our team posted on LinkedIn using @PierreHerubel's playbook. In 85 days, that helped us sign 27 new clients & $151K in new MRR. We were clients of his agency at one point. It worked so well we took it in-house, and got him to teach the team too. I had him on my YouTube a few months ago to go through how he makes his posts. What I took from it: - A lot of his infographics are comparisons. B2B vs B2C, marketing vs sales lead systems, that kind of thing. He says "people love comparing stuff" and it helps them pick what's right for them - On the episode we started an outbound one live in Canva. We kept the wrong side super basic on purpose (send a lot of emails, ask for a demo in email 1, big list) because he wanted it really obvious that's the wrong way, and the right side was supposed to be the long technical stuff. We didn't finish it but you get the idea - Title as big as possible. People usually read the title, go top to bottom, and only read the caption if the graphic got them interested - He adds a small note on the graphic for context. On his 4 levels of B2B marketing one, it just says "most businesses start here". Most people skip strategy and go straight to tactics, that's the point of it - He guessed 60-70% of his posts start with a problem, agitate it, then give the fix. When he starts positive, he uses what he calls an "authority mark", like "I've been doing marketing for 10 years" - No "comment to get the guide" posts. He wants his profile to feel like a safe place to learn. I still run plenty of those haha so not following this one - Last one, probably the most true. He told us "you can have the best frameworks, best systems, but if people don't do it... the posts don't go live." For us the thing that made the team actually post was a quarterly competition with cash prizes (plus $500 for anyone who posted 20+ times in a quarter) He's back on X now and says he'll teach this stuff here. Go give him a follow 👇

Last year, I recorded a LinkedIn coaching session with Thibault (co-founder of For Digital Sakes). He was at ~3K followers. He's at 16K now (all his work haha!) So this time we worked on his outbound (inbound already works for him). His agency makes launch videos & marketing for hotels and tech brands, so we went after 3 types of companies: > hotels opening a new location in the next 3 to 18 months (the launch budget is already there) > tech companies whose launch flopped > competitors of companies that just launched I voice dictated each one to Claude Code (the hotel one got split in 2: big chains & boutique hotels)... and it found the leads, wrote the emails and built all 4 campaigns straight into @InstantlyAI. We'll film the results in 6-12 months. Here's the entire 76-min build 👇

you don't have to pick between personalized cold emails and volume anymore. here's how to get both: steps below 1. start with the clients you already have write down what was going on inside each company at the time they signed. that is why they bought 2. turn that into signals you can search for example: you sell software development. the signal is a CTO who just left and an open CTO role. other signals: the engineering team shrank, headcount, who they're hiring, the languages they code in 3. build the list from those signals only the companies showing a signal go on the list 4. hand the research to AI it reads the profile, the past jobs, the current projects and the signal. the same 20 to 30 minutes you'd spend, in 1/100th of the time 5. write 1 email and put the signal in line 1 "we noticed the CTO just left. looks like you've got an open position for a new one. in the meantime, how are you going to handle your software development efforts?" 6. send 500 emails, each one reading like you wrote it for that 1 person. 90% as good as the one you'd write by hand no more writing cold emails one at a time

here are the only 6 apis you need to run cold email inside claude code: → ai ark finds the companies (70M+ in there) → predictleads shows which ones are hiring for the roles you care about → blitzapi finds the right people at those companies and gets their emails → limadata gets the emails blitzapi missed → fullenrich gets their mobile numbers → instantly turns the list into a campaign the campaign lands in instantly, ready to send

so you’re telling me i just talk and claude builds the whole cold email campaign?

Stop and pay attention to this. The CEO of a bootstrapped $50M ARR outreach tool explained how he spots a buyer before they buy: > A company just did the same thing your last customers did right before they bought > A company looks just like the customer you closed last > One of your old users just started a job at a new company > A company's public pages show it cares about the thing you sell > Someone opened your email 3 or 4 months after you sent it Your next buyer is showing at least 1 of these signals right now. Go find them.

Before ColdIQ, I got fired from 4 jobs, failed at 7 startups and lost $40K of my own savings. I went full-time on it in January 2023 with zero clients. 31 months later: $7M ARR, 300+ B2B companies served, no funding. My first clients came from these 4 steps: 1. Get your name out there with a channel that's basically free You have more time than money at the start. Of everything I tried, LinkedIn had the biggest impact in the shortest time. Post 3 times a week, each time about a problem your buyers pay you to fix (in the words they use on calls). Scripe helps here, it shows you the posts that already worked in your niche. 2. Send that attention to one page Your site, a free Notion page or your LinkedIn profile can all do the job. What goes on it, top to bottom: - One line: "We help [type of company] get [result] in [time frame]" - A short video of you explaining how it works - One "book a call" button - Proof (a past result, your content numbers, screenshots of happy replies) - A free checklist or template people get in exchange for their email Our conversion 3x'd the first time we filmed that video. For the people who leave without booking, add visitor identification (ColdIQ or Instantly). You'll see which companies came by, and they go straight into step 3. 3. Message every good fit who saw you & stayed quiet Your list is already sitting there: people who liked or commented on your posts, viewed your profile, grabbed the checklist, or showed up in visitor ID. Drop anyone outside the companies & job titles that buy from you. Then find their emails with Prospeo (paste the LinkedIn URL) and run whoever it misses through FullEnrich. Write the first 50 messages by hand, before automating anything. Something like: "Hey {{first_name}}, looks like my post on {topic} landed well. Are you working on {initiative}? Happy to swap notes if useful." {topic} = the post they engaged with. {initiative} = the project behind it (hiring salespeople, launching a product, fixing their onboarding). By message 50 you'll see which topics, titles & openers get replies. Automate those - and send all of it from a separate domain, so your main one stays safe. 4. Repeat steps 1-3 for at least 3 months before you allow yourself to give up I posted 30 times before seeing any traction. Meanwhile, track 3 numbers every week: posts published, messages sent & calls booked. When you email a stranger, the first thing they do is look you up. So my posts made my cold emails convert better... then they became a lead machine on their own. The article has the full workflow with tools & what they cost you to run 👇 (bookmark for later)

can't believe this is free

Here's the only LinkedIn format calendar you'll ever need: (Save this one) THE RULE > Commit to 3 posts a week, same days every week > Give each day its own format, and rotate the topic inside it > Name the next 4 weeks of topics in 1 sitting MONDAY, THE LIST > Your favorite tools: LinkedIn tools this week, sales tools next week, marketing tools after that > The 5 posts that did best this month, and why > The 10 accounts you learned the most from this year > 1 line per tool: the name, the job, the price WEDNESDAY, THE STORY > The businesses you failed at > The jobs you got fired from > The platforms you tried to get famous on (Instagram counts) > The client who asked for X and heard no > 1 story a week, and the lesson sits in the last line FRIDAY, THE HOW > How you use AI to write your LinkedIn content > How you use AI for outbound > 1 workflow, drawn out, with the tools named > 1 concept from your field, explained in a cheat sheet WHERE THE FORMATS COME FROM > Pick 5 creators you like and scroll their best posts > Scripe or Taplio sort any creator's posts by engagement > Save every post you could do a version of > Drop the ones that need a story you don't have > Keep 3 to 4 formats and run them for 3 months WHAT TO TRACK > Which format brings DMs, every week > Which topic each DM came from, written down > Your best post, reposted every few months with a better hook 3 formats is all it takes. A list, a story, a how, every week.

easiest way to generate qualified meetings btw

Hot take: Letting an agent do your lead research beats hiring a team for it. You get: > the web read for you: 1M data points, where a browser extension did 100 pages > every account scored overnight > the 10 to call tomorrow, picked out of 400 > the homework done: news, new joiners, who is talking to your competitor > your reps' 3 hours a day spent on calls and emails Here's the exact setup you can copy: 1. Give the agent your list of accounts. All 400 of them. 2. Connect the signals: new joiners, people connecting with your competitor's reps, web traffic, ad spend. 3. Have it score all 400 every night. 4. Take the 10 it hands you and spend the 3 hours calling. 5. Write the emails yourself. AI writing sounds like AI.

so you're telling me there's a start-to-finish blueprint for finding your first 10 clients and it's just sitting here

My first 30 LinkedIn posts, over a month and a half, got me zero leads. Post 31 did 140K impressions, booked 25 meetings & closed 3 clients. That account went from 2K to 80,000+ followers, and LinkedIn is still the main channel behind ColdIQ: it got the agency to $7M ARR, and it's what brings new business to the GTM API we run now. Since then I've helped 15+ people past 10,000 followers with the same methods, so if I had to get my first client from LinkedIn again, starting from zero, this is the order I'd do it in: 1. A posting schedule you can keep. 3 posts a week for 3 months before judging anything. The biggest reason people never grow an audience is that they give up beforehand... I nearly did at post 30. 2. Know who pays you. Other GTM agencies found my content "too basic". Good. I wanted revenue leaders reading it. Write down the questions your buyer asks before hiring you, that's your first batch of topics. 3. A profile that shows clients what you do. Your content brings people to the profile and the profile does the closing, so fix the banner, the headline & the featured section before the first post goes out. 4. 2-3 topics & 2-3 formats, and keep using them. New people are discovering your account every week and they haven't read everything you've published. 5. Three kinds of posts. Reach posts bring new people to the profile, proof posts show them you can deliver, educational posts make your expertise useful... and don't judge all three by reach, or you'll cut the two that turn attention into pipeline. 6. Hook, sub-hook, proof, payload, CTA. A text post gets two lines in the feed to earn the click. A 1050x1380 image takes the whole screen and people can't scroll past it. I've made over $2M from infographics, and the reason is honestly that simple. 7. The people who like & comment just told you what they care about. Open with the post they engaged with. No pitch on the first touch. The full course on getting clients from LinkedIn is in the video below. (bookmark for later)

imagine paying an agency for this