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Mezzobit

@Mezzobit

Our audience data firewall protects website operators from data leakage. Mezzobit was acquired by OpenX in 2017.

 New York, NY
mezzobit.com
Joined November 2012
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  • Followers168
Happy to be part of the @OpenX family, joining forces to provide even more power for publishers. businesswire.com/news/home/2…
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While we envy @Netflix's 70K video categories, we have 400+ categories for tags/companies & 10K+ items in our DB. Puts @Lumascape to shame!
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In @Mediapost article, our point on standardized taxonomies is different structures exist but aren't uniformly followed by all players.
.@Mezzobit CEO recommends site taxonomies and standards around them to help clean up digital adv bit.ly/2nqScaY @tobielkin
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Tag, you're it -- the cause of page latency & data leakage. @jdgalarneau's article for @Digiday on how to fix mess. digiday.com/sponsored/openxs…
Reclaim your real estate: How publishers can kick third-party tags to the curb

Reclaim your real estate: How publishers can kick third-party tags to the curb

In the past two years, periodic scans of more than 100,000 media websites have revealed a 30 percent increase in third-party tags. Original research reveals just how much of their own real-estate...

digiday.com
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Publisher alert: Now seeing third-party social, pubtech & marketing tech vendors sneak header bidders into publisher pages. Be vigilant!
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Give us your URL & #InstantScan will analyze your site for free, showing potential performance & risk issues. signup.mezzobit.com/instant-…
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Mezzobit retweeted
Lucia Moses (@lmoses) profile picture
Lucia Moses@lmoses4 Jan 2017
1 way for ad buyers to tell real from fake news sites could be to look at their ad tech footprint, says @profcarroll shar.es/1DI5ro
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.@digiday's take on our research into mainstream media & opinionated news sites. digiday.com/publishers/study…
Study: Mainstream sites have almost double the ad tech as fake news sites

Study: Mainstream sites have almost double the ad tech as fake news sites

Mezzobit found mainstream media sites are far bigger users of ad tech, which is blamed for eroding the user experience.

digiday.com
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Free, no-obligation scan of your site in < 1 min to show slow tags, security problems, & potential data leakage. signup.mezzobit.com/instant-…
Lots of ink spilled on diff between mainstream media & opinionated news sites. What about how they handle ad tech? mezzobit.com/mainstream-opin…
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New EU #GDPR data privacy rules require 3rd party date collectors not to mask their identity. Increased transparency huge win for ecosystem.
5-min TMS hack for publishers to make more $: Redirect all desktop users who view mobile site link shares to your desktop site. Ask us how.
Must wait until Sunday to learn about maze in #westworld, but we have figured out #Delos resort website collects a lot of data on visitors.
Image from Mezzobit (@Mezzobit)
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#InstantScan tag scanner now adds monitoring from Asia & S. America, as well as spidering & ad-blocking simulation. signup.mezzobit.com/instant-…
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Our #AudienceValuePlatform included in @forrester’s "Vendor Landscape: Privacy-Support Providers For Marketers” forrester.com/report/Vendor+…
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#InstantScan now lets you simulate ad blocking on your site’s tags, as well as inject custom JS into scan. mezzobit.com/new-instant-sca…
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Thrilled to be joining @doubleclick’s directory of DFP Premium technology partners. support.google.com/dfp_premi…
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