@Metaforce5

Brilliant strategy and breakthrough activation

 Global
metaforce.com
Joined November 2018
  • Tweets185
  • Following4
  • Followers153
36Media
Explore the path to success through consumer experience with Allen Adamson! Learn how to redefine your brand at our “Seeing the How: Gaining Market Advantage Through Experience Disruption” session on Thursday, 10/26. Don't miss out and sign up bit.ly/46DKeAF! 🌟
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"Companies can no longer row back to an era when they were neutral on #social and #political issues doing so may run the risk of creating forgettable #brands that don’t resonate with anyone" I chat with the @WSJ @DollyDeighton @PatrickCoffee @Metaforce5 conta.cc/3N1h4n1
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Forget comedy. Chris Rock should get into the brand consulting business ... "I saw a sign at the athleisure clothing store Lululemon decrying racism and hatred. Who gives a f–k?,. You're just selling yoga pants!" lnkd.in/eHiyYrnE
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With #Federer joining #Williams retiring from Tennis (although Serena has recently teased fans with a potential return), both are likely to focus on building their brand for advertising endorsements. I thought some of the brand l…lnkd.in/e8fdsrKA lnkd.in/enPGDRh

#federer #williams | Allen Adamson

With #Federer joining #Williams retiring from Tennis (although Serena has recently teased fans with a potential return), both are likely to focus on building their brand for advertising endorsements....

linkedin.com
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Well, at least one insurance company realizes its brand promise is generic. It hires an aging Engish rocker( relevant to AAA target) to sing his big hit with standard insurance industry brand promise in lyrics. lnkd.in/e9QmQW-e
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Since the pandemic, my first "in-person" marketing event was worth getting out of the house and shedding the sweats to attend last week. Upon receiving their awards, the comments made by each of the honorees reflected the unique c…lnkd.in/e8aeyhCh lnkd.in/ecVMhTGQ

Since the pandemic, my first "in-person" marketing event was worth getting out of the house and...

Since the pandemic, my first "in-person" marketing event was worth getting out of the house and shedding the sweats to attend last week. Upon receiving their awards, the comments made by each of the...

linkedin.com
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Product placement is taking on new importance in an era when so much streaming TV is commercial-free bloomberg.com/news/articles/… via @KellyGilblom

Product Placement, Now Starring in the Streaming Era

Brands are increasingly spending big bucks to get their goods featured in shows and films as the rules of marketing change and viewers’ attention fades.

bloomberg.com
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Mentioning #coronavirus in ads is like touching the third rail—no marketer should go near it. #marketing #branding #strategy @Adweek @UpperEastRob adweek.com/brand-marketing/w…
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Pivoting to stay relevant, impact of #socialmedia, #womensinternationalday, keeping consumers’ attention–we discussed so many topics, listen here for my March 3 interview! @biztalkradio @thefrankieboyer #socialmedia #marketing #branding #strategy biztalkradio.com/NS-ListingD…
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Producing a winning Super Bowl #ad that breaks through the game day noise and clutter is extremely challenging. Which advertiser got it right this go-round? Click here to find out: forbes.com/sites/allenadamso… #SuperBowl #advertising #marketing #strategy @Forbes @ForbesCMO @Google

Google’s ‘Loretta’ Super Bowl Ad Wins At Showing How Products Solve Problems

As marketers, we’ve long known that Super Bowl advertisers face intense pressure to perform. They need to break out of the clutter and create something memorable. This pressure forces marketers to go...

forbes.com
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