Mercer-MacKay Digital Storytelling

We stand for peace and in solidarity with the people of Ukraine. #StandWithUkraine #UkraineConflict #HelpUkraine #BeKind

Remember Field of Dreams? “If you build it, they will come.” Don’t take that approach to #marketing or your attempts will be a swing and a miss instead of the homerun you’re hoping for. Instead, get out of your cornfield and build relationships where your #channelpartners are.

Ineffective communication is a top inhibitor to selling more in the #partnerchannel. Nourish your channel by learning where your perfect partners look for industry info and thought leadership. Start showing up with content in those places and grab their attention.

Do your #channelpartners have commitment issues? Partner programs, loyalty programs and portals that make their relationship with you better, easier and more rewarding are a significant first step. What do you find helps build commitment? #ChannelStrategy #ChannelMarketing

Thought leadership: It’s not bragging; it’s educating. It’s not direct brand promotion; it’s providing value to your audience. Give it a try in the replies by telling us … What do you know that your #partners don’t, but should? How can you help them?

Two important things are often left out of #marketing communications: how a #channelpartner can differentiate their services from their competitors by working with your ISV, and how they will make money from partnering with you. What’s your company’s secret sauce?

Selling to, through, and with #partners seems to be the way of the future. Are you currently taking advantage of the ecosystems you are in? At Mercer-MacKay, we specialize in making the most of your partner ecosystem. Let us help you grow your global sales. 💸

The more, the merrier! Having partners from multiple disciplines allows for better insights, giving end-users the best experience. Many companies are transitioning to digital. We specialize in bringing our #marketing and #MarTech to our #tech partners, telling stories with data.

When partners work together, it not only benefits the end-users, but also makes business sense. 💰 Are you tapping into your ecosystems? We can help!

Are you taking full advantage of the ecosystems you are in? Partners want partners to succeed, and often provide the tools and training. #SkillSharing is important, you know!