Megadeals is helping B2B companies doing large deals to implement a scalable marketing and sales orchestration discipline.
Joined February 2019
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Amplifying Your Reach: A Multi-Channel Approach to Engaging Stakeholders
While LinkedIn remains an invaluable tool for professional networking and brand building, it may not always be sufficient to reach and engage all stakeholders, especially senior decision-makers in certain industries. To effectively influence and connect with key individuals across a company, a well-orchestrated multi-channel approach is essential.
Consider incorporating the following tactics alongside your LinkedIn strategy to maximse your reach and impact:
1. Person-based targeting: By leveraging a mix of platforms, you can precisely target specific individuals, such as entry-level and sign-off stakeholders, and measure engagement at an individual level. This approach enables you to guide stakeholders from being unaware to becoming actively engaged.
2. IP targeting: Invented by @chrisengman, this tactic allows you to target a selected company's IP range, helping you build consensus among stakeholders within specific companies or locations.
3. Geo-targeting: By ring-fencing a specific area, geo-targeting is ideal for reaching vital stakeholders and potential non-targeted contacts during fairs, events, and office locations. OBS! Keep an eye out for Megadeals' upcoming "Hyperlocal" feature, which promises higher precision and additional platform integration.
4. Informing stakeholders: Before initiating direct outreach, use these tactics to educate stakeholders about your brand, the problem you solve, and the category you represent. This approach turns cold contacts into warm ones, and progress can be easily tracked using #Megadeals #software.
5. Scaling reach and impact: By employing various tactics, you can amplify the reach and impact of your company's key people and content, nudging and influencing stakeholders across hierarchies and functions.
6. Web tracking and retargeting: Implement a web tracker to identify which companies and content visitors engage with on your website. Retargeting allows you to maintain warm and relevant outreach by engaging individuals who interact with your brand via cookies.
When well-orchestrated (nudged, not spammed), a multi-channel approach efficiently builds awareness, credibility, and stakeholder engagement before direct interactions, ultimately warming up conversations and increasing receptivity.
If you'd like to learn more about how a multi-channel approach can help you effectively reach and engage stakeholders, we'd be happy to discuss further.
What happens when the temperature rises by 2 degrees?
Megadeals Advisory support companies building a sustainable future by applying the Megadeals Discipline and framework to make them scale faster.
Read more here: megadeals.com/knowledge-base…
With the Sustainability report, we want to recognize companies that not only have a great innovation or solution that has a significant impact on lowering CO2 emissions but also have put in place measures to scale and commercialize. megadeals.com/sustainability…
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3 million live viewers. I talked for 90 seconds about 1. The need to add commercial scaling models to amazing tech with great funding and 2. A prelaunch of the Nordic sustainability scale-up top 50 report made by @WeDontHaveTime and #Megadeals.
Har precis publicerat en video instagram.com/p/CL_K6fWFunw/…
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#Megadeals social selling workshop with the amazing #Mavera team.
- Think account based
- Beeswarm as a team
- Challenge, educate and entertain
- Blend posts and videos from the full funnel messaging
- Dare to share new learnings. Too many think "who am I to say things".
Great episode with @tcaponi
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Why the Sustainable cities electricity storage is a megadeal? @chrisengman shares the business case at the European Capitals Meeting #ecm2020 #JCI
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Want to get people to "vote in favor of your view of the world"? @chrisengman talks with @joemoriarty about ABM tactics that reach beyond your customers. Listen to the full interview at bit.ly/2OQ5Gwp
#business #lms #sales #corporate #training #abm #marketing
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New #Megadeals podcast with Jimmy, Global Sales Officer at @sogeti
Found on all podcast platforms
the #Megadeals journey so far... youtu.be/OKq9mYHTtFU via @YouTube We believe that everyone has an enormous untapped potential. We are passionate about helping people and companies realizing that potential and become world-class at what they do.
megadeals.com
THROUGH SALES AND MARKETING, WORKING AS ONE TEAM, ORCHESTRATING LARGE AN... youtu.be/HsWozTCL5m0 via @YouTube
Tim Herglotz is a true orchestrator who works out of Germany for one of the largest IT Technology companies in the world named @csc Technology (founded through a spin-off of hpe Hewlett-Packard Enterprise).
In this… instagram.com/p/B_XvSsVpD3y/…
We love the Stockdale Paradox that Jim Collins shares in his book 📕#goodtogreat.
Admiral James Stockdale was one of the highest-ranking US naval ⚓️ officers in the Vietnam War. He was held captive and tortured for… instagram.com/p/B_Vqx3HpfTY/…
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A mathematician who worked as a salesperson for the two companies he founded and then became a CIO, only to come back to sales again, has a lot to say about a world he calls the Mega Deal environment.
bit.ly/2IZieyt by @chrisengman
#megadeal #salesprocess #sales
