Poor thing kept getting told to sound more human

IP claims on social platforms have tripled since 2020. Not because brands got reckless. Because influencer content moved faster than anyone's approval process. Trending audio nobody licensed. Faces in the background nobody got a release for. The #ad that quietly didn't make the final cut. Your name is still on the post. The Influencer Blind Spot covers the four risks that slip through most often, and what to check before anything goes live. medialake.ai/the-influencer-…

Every market visible in one place. The power goes straight to the head.

Your influencer partnership is going great. And most of the time, it is. But brand risk has a habit of turning up uninvited. A forgotten track. An untagged face. A disclosure nobody remembered. The catch? These days it's the brand left carrying the liability, not the influencer. We put the usual blind spots into a free cheatsheet, link in comments.

HiSmile paid $138,600 in fines for using employees to fake reviews. The fine is barely a rounding error for a brand with 5 million TikTok followers and Kim Kardashian on the payroll. The real damage is everything you can't invoice.

Poor Materazzi. Shouldn't have sent Zidane so many amends.

Asking for a friend (every brand's legal team). Grab our IP Risk cheatsheet before you're the next case study nobody wants to be. medialake.ai/how-to-find-and…

Your IP infrastructure protects what sits inside it. Most of your content sits outside. medialake.ai/how-to-find-and…

Every brand has a toolkit. Not every market uses it correctly.

Happy Independence Day! Put your phone on Do Not Disturb, enjoy the good food and even better company.

Warner Music Group sued Crumbl in April 2025 for using 159 of its artists' tracks without a licence across TikTok and Instagram. Beyoncé, Taylor Swift, Dua Lipa, Bruno Mars. The full works.

The UK's best disruptive marketers are meeting in London. We can't miss it. Look out for us at Mad Fest and get ready to hear how Medialake's creative intelligence is already disrupting marketing for some of the biggest enterprise brands in the game. 🏆

Most brands don't know they have an IP problem until they get the lawsuit. The Instagram Reel from 2021 still live. The music licence that expired in March. The paid creative running in markets it was never cleared for.

55% of marketers say performance insights are the most valued AI capability. Not generation. Not automation. Knowing what's working. 📈

Meta is facing a $109 million lawsuit over alleged unlicensed use of Eminem songs across Facebook, Instagram and WhatsApp.

True. And most CMOs already know it. The media side has dashboards, attribution models, frequency caps. The content side has a folder somewhere that nobody's looked at since Q3.

Our CEO Richard Wilson joined the UK Tech Delegation at the British Ambassador’s Residence in Paris for UK-France Tech Week, bringing together 25 UK scale-ups alongside 13 UK and French corporates for high-level B2B meetings.

Is this the most absurd World Cup ad so far? The rise of absurdism in advertising isn't going anywhere.

Medialake is at VivaTech Paris this week. If you're there and want to talk marketing intelligence, compliance, or content usage - come find us. 🤝 🇫🇷

Every creative ops team has an IP problem they don't know about yet. We'll be at HS Creative Operations Summit New York tomorrow. Come find out yours.