Exclusive: Stagwell Inc. Has Combined MMI and Media Kitchen

The new entity is going to market under the MMI brand.

Vevo Expands CTV Ambitions with Original Programming and App

The revamped TV app allows users to watch a constant feed of videos programmed by Vevo, alongside the its original search function

Is the four-day workweek inevitable? Maybe not for agencies

Some agencies are making it work. But hourly billing models—not to mention client demands—present challenges.

How publishers experimented with NFTs in 2021

NFTs debuted to the masses in 2021, and publishers scrambled to grab hold of the burgeoning revenue opportunities.

If companies want to get the best out of people, they should help them leave in 2 years, a CEO...

We knew if we gave college our all, we'd get a great return. The same should be true for corporations, writes Barry Lowenthal of Media Kitchen.

4 sustainability strategies to preserve marketing’s emotional environment

The industry is uniquely qualified to support the emotional resilience of both consumers and employees.

This Holiday Season, Social Marketers Adapt to Ad Inflation

Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment.

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programma...

One attempt to bring more order to a confusing marketplace is a partnership between a programmatic ad platform for the cannabis market.

TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform

BuzzFeed and TikTok signed a year-long deal in which BuzzFeed will premiere multiple live video series on the platform and TikTok will secure sponsors for the shows.

Nielsen will measure individual ads as it overhauls its ratings system

Extreme Reach technology will help measure linear TV spots to pave way for CTV and digital comparisons.

How small Black- and Latinx-owned print publications created digital advertising businesses through...

Google ran 28 Black- and Latinx-owned publishers through a program that focused on developing their programmatic advertising businesses.

Why the Old Way of Doing Things Doesn’t Work Anymore

Gone are the days of long hours and suits—it’s time to prioritize employee retention and quality work.

Future of TV Briefing: Why advertisers are finally buying into shoppable TV

Looking at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.

Media Buying Briefing: Media agencies need to be 'systemic, not systematic' about LGBTQ+ represen...

The LGBTQ+ community's purchasing power is growing, and Media agencies and clients are devoting effort to plan and execute campaigns that target.

How do you solve a problem like… standing out in a virtual pitch?