💡 In business, we talk a lot about the profit motive—and let’s be clear, it’s a very good thing. But here’s the truth: Profit alone isn’t enough. What really moves people is the purpose motive—the desire to do something that matters, to contribute to something bigger than ourselves. When leaders tap into that purpose—helping people see how their work is meaningful—you unlock their best performance. And here’s the kicker: Purpose is free. 💥