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Michelle Beeson

@MbeesonBeeson

Analyst serving eBusiness & Channel Strategy Professionals @Forrester Research

 London
forrester.com/Michelle-Beeson
Joined December 2013
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Customers Value Sustainability, Brands and Retailers Must Too! forr.com/30Ifpc9 via @Forrester
Customers Value Sustainability — Brands And Retailers Must, Too!

Customers Value Sustainability — Brands And Retailers Must, Too!

Increasingly, customers factor in sustainability when considering whether your brand gets their spend or not.

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Brands Must Revamp Digital Commerce Strategy forr.com/2HK5nRb via @Forrester
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Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations forr.com/2B7Mdkz via @Forrester
Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations. Forrester predicts that...

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Brands: Here Is The Size Of Your Digital Commerce Prize forr.com/2RHvRt8 via @Forrester
Brands: Here Is The Size Of Your Digital Commerce Prize

Brands: Here Is The Size Of Your Digital Commerce Prize

Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital...

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Keep Experimenting To Apply The Best Digital Technology For Your Store Environment forr.com/2RxbjTU via @Forrester
Keep Experimenting To Apply The Best Digital Technology For Your Store Environment forr.com/2RxbjTU via @Forrester

Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance...

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How helpful apps are to customers? We evaluated the user experience and functionality of apps from six European retailers... forr.com/2qtyHle via @Forrester
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All Brands Need A Full-Fledged Digital Commerce Strategy forr.com/2rQb8ne via @Forrester
All Brands Need A Full-Fledged Digital Commerce Strategy

All Brands Need A Full-Fledged Digital Commerce Strategy

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and...

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2018 Retail Best Practices Extended: Mobile Web forr.com/2I1CTmM
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Q&A: Branded Manufacturers (Direct) Digital Commerce Strategies forr.com/2Iam5qb
Q&A: Branded Manufacturers Digital Commerce Strategies

Q&A: Branded Manufacturers Digital Commerce Strategies

Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connect...

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Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce forr.com/2GodJdO
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It’s Beginning To Look A Lot Like A Digital Holiday Season forr.com/2z32Z1p

It’s Beginning To Look A Lot Like A Digital Holiday Season

Around 40% of, UK department store, John Lewis’ annual profits are earned in the six-week run up to December 25. But they are certainly not the only retailer to depend a great deal on holiday...

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Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers forr.com/2xL29I9
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Meet your next disruptor/ target for digital talent ...he is 10yrs old! facebook.com/1337HACKING/vid…
Location, location, location has been replaced by experience, experience, experience @CommerceCloud @newbalance
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Listening to Nico Rosberg ...not a bad way to end the day! Thanks… instagram.com/p/BVSheOgh1lwX…
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Assess Your Digital Store Functionality | Forrester Blogs blogs.forrester.com/michelle…
With Brexit, A Customer-Focused Agenda Is More Important Than Ever | Forrester Blogs blogs.forrester.com/laura_ko…
How Do Your Organization's Omnichannel Capabilities Measure up? See new @Forrester report forrester.com/report/2015+Re…
Measure your digital asset's influence on offline sales forrester.com/European+Cross…
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