Head of Design at Vipps MobilePay — Tweet about Design Leadership, UX and how to use AI as a designer
Oslo, Norway
Joined July 2009
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We’re growing our design team in Aarhus ✨
Want to make everyday payments simpler for 12+ million people? We’re looking for a Product Designer who enjoys solving complex problems and making ideas real.
Apply by 20 September: emp.jobylon.com/jobs/381523-…
Small design decisions matter when they impact +12M people. Sound exciting? You now have the opportunity to join our design team. We’re looking for someone who thrives in a fast-moving space, handles ambiguity, and wants their work to have real impact. emp.jobylon.com/jobs/375278-…
Had a lot of fun being interviewed for EY Doberman’s new magazine, A Journal On.
First issue is about Audacity. A increasingly important theme. Especially when working with money, trust, AI, payments, or anything where the safest option is often not the best one.
We talked about Vipps MobilePay, why simplicity is hard, how fast-moving teams can learn faster, and why great product experiences should feel almost too obvious when they succeed.
Also really enjoyed joining the panel with Viktoria Hallberg from reMarkable and Olav Hexeberg Hovden from Ønsk/Schibsted. Big thanks to Halina for hosting it so well.
Have a look:
ajournalon.co
Photo: Abrakadabra Studio
Had a great time speaking at the Leadership Collective in Oslo, hosted by @figma and TRY. Topic of the day: AI and blurring boundaries.
Shared some behind-the-scenes stories on leading and building in a fast-moving AI landscape, and what that looks like in practice.
Today I had a lot of fun with our awesome friends at Stø AS – the team behind BankID and BankAxept.
I shared our hands-on journey from being an AI laggard to launching an AI-powered feature to millions of Norwegians in just five weeks.
If Nordic companies want to stay relevant, we need to build and learn faster together. We cannot wait for the giants to define the future for us. We should shape our own alternatives.
Full story here: medium.com/p/06a52d58a2a3
I’ve been testing the new Codex app from @OpenAI for a month as a designer.
My mind is blown.
Suddenly there are no limits. Building rich, interactive iOS prototypes across iPhone, iPad and Mac in days feels totally normal now.
It started with Cursor in this AI pilot: medium.com/vipps/from-we-don…
5 minutes into Codex, I knew it was the right tool.
It feels natural. Like chatting with developers in Slack. Love it.
“We don’t have time for AI.”
That was our reality through 2025.
Then something changed.
We went from no AI product to shipping one to millions in 5 weeks.
From “we don’t have time for AI” to “what else can we do?”
Had a great day in Bergen sharing how Vipps MobilePay went from AI lagger to launching our first AI powered product across Norway.
Small team. Tight scope. Hard trade-offs. Shipped fast without compromising trust.
More about the Black Week Assistant here: xitter.cf/MaxSchroder/status/199…
We just launched our first in-app AI experiment in @Vipps MobilePay: a simple Black Week assistant built to learn fast and explore how AI can simplify the wallet for 12M Nordic users.
One underrated skill: asking the stupid questions experts dismiss. Great interview with James Dyson on focus, determination and naivety. xitter.cf/davidsenra/status/1997…
Here's my conversation with James Dyson, founder of @Dyson.
0:00 Introduction: A Love for History and Technology
0:48 The Inspiration Behind Writing a History of Great Inventions
2:01 The Importance of Learning from History
2:38 The Struggles and Triumphs of Starting Founders
3:53 Embracing Failure and the Joy of Experimentation
5:38 Discovering a Passion for Engineering
7:10 The Influence of Jeremy Fry
10:39 Lessons Learned from the Sea Truck
12:16 The Value of Naivety in Innovation
15:35 The Dyson Institute: A New Approach to Education
21:47 The Decision to Leave and Start the Ballbarrow
23:04 Reflections on Risk and Personal Loss
30:49 The Challenges of the Ballbarrow Business
37:24 The Importance of Persistence
37:46 Accidental Discoveries in Engineering
38:34 The Cyclone Vacuum Cleaner Invention
42:44 Challenges of Seasonal Products
45:15 The Struggles of Licensing and Manufacturing
49:06 The Coach House: Birthplace of Innovation
52:25 The Journey of Prototyping
55:42 The Role of Hands-On Work in Innovation
1:04:29 The Electric Car Project
1:08:44 Reflecting on Painful Experiences
1:09:33 High Energy and Health Optimization
1:10:59 Applying Skills to New Products
1:13:13 Focus and Single-Mindedness
1:16:14 The Journey of Dyson's Vacuum Cleaner
1:27:35 Dogged Determination and Success
1:36:09 The Influence of Early Life Experiences
1:37:40 Conclusion and Final Thoughts
Includes paid partnerships.
Great talk by @LukeW on how to design AI powered experiences. Design patterns, product principles and how.
see it here: youtube.com/watch?v=t7Svs7dr…
A week after our first in-app AI experiment in Vipps MobilePay, we’re launching the next step: the Christmas Helper.
New:
• Add products to your Vipps wishlists
• Get suggestions for donation-based gifts
This is only the beginning as we learn how AI can simplify the wallet.
We just launched our first in-app AI experiment in @Vipps MobilePay: a simple Black Week assistant built to learn fast and explore how AI can simplify the wallet for 12M Nordic users.
A personal first for me: I’ve stepped in as product lead for our new AI initiative. Working hands-on with AI has sped up my learning in ways I didn’t expect. It helps me move faster across design, product thinking and the more technical work with the team.