Co-founder of @ragged_edge, a branding agency for changemakers.

London
Joined March 2009
My ten favourite branding projects of 2024. An extremely subjective list in no particular order. A thread.
19
868
55
18,008
1,131,213
Max Ottignon retweeted
Today we're announcing our Series C alongside some big updates that make @meetgranola better for your team and your tools. Excited to partner with Danny at Index and Mamoon at KP. Big things to come. Back to work!
131
51
83
1,224
509,938
Most talked about rebrand on the internet = record-breaking day for @meetgranola.
1
1
35
1,877
So proud of this. And the people who made it at @meetgranola and @Ragged_Edge. Even more so after the scale of the reaction on here. Testament to the love for the product @samstphenson @cjpedregal and the team have built. We don’t do this stuff to blend in. ✌️
8
2
55
3,506
Max Ottignon retweeted
A first look at our new identity and campaign for @meetgranola the AI notepad that helps you get the doing done. A brand for people who care more about progress than process. Made for humans by humans. Some of it’s out in the world already. And some of it’s still in progress.
10
15
8
196
27,533
My 10 favourite branding projects of 2025. An extremely subjective annual list, in no particular order. A thread.
1
7
459
My favourite @Ragged_Edge project? Hard to choose but love how singular we got to be with @Solflare.
1
4
210
Loads more branding projects on our website. raggededge.com
2
170
New work: Palmetto rebrand by @Ragged_Edge. Running a greener home has always been about compromise. Enough of the sacrifice. Swap to Palmetto and have it all.
1
6
339