
Co-founder at @blakbear_ ending the billions in waste from fixed expiration dates on food
London
Joined August 2014
- Tweets732
- Following4.1K
- Followers4.3K
- Likes2.8K
Pinned Tweet
Simple question, big implications:
Would you cook & eat fresh meat past its use-by date? 🤔
50%Yes
50%No
340 votes • Final resultsIt’s a real challenge for store workers to check every item on their shelves daily, to ensure none remain past the use-by date.
It’s near impossible for someone to do it 100% correctly every day.
Fortunately many new technologies are coming in that make it possible.
Family made ill by meat from York supermarket that sold food 41 days past use by date ift.tt/OwhP3sg
Brutal, and currently now way to know if that food was truly spoiled
Cyberattack on French supermarkers. Someone remotely took over refrigeration controllers and made them to defrost. Target temperature set to 50°C. Staff opening freezers in the morning were hit by a wave of hot air. Millions of euros lost. France spent years debating food sovereignty to depend on a firmware update? bfmtv.com/economie/consommat…
Max Grell retweeted
Technical moats are mostly over at this point. If you’re building something that is meant to be durable, the only moats now are:
• Proprietary data
• Network effects
• A physical component
Back in San Francisco and enjoying the next transport revolution - driverless.
Hasn't made the rides cheaper yet though. Waymo offered me a $41 journey when Uber was just $9.
And if the car is driverless, what does that mean for design? Cars all look the same these days, I'm keen for a change-up. Looks like that's what we're getting.
Driverless taxis feel nicer, it’s like your space, not sharing someone else’s.
Soon the majority of rides will probably be driverless.
Don’t you want this?
My London Uber cost £14.98 but the driver only received £6 (he showed me his app)
Does that seem right?
Food shelf-life has been determined the same way for 50 years.
Yesterday I spoke alongside @SGS_SA about the future of shelf-life, at the SOFHT AI Conference
To reduce waste, keep food affordable and maintain high quality, the food industry needs richer data to make more precise shelf-life decisions.
Currently shelf-life is determined using annual tests in simulated supply-chain conditions, then occasionally changed reactively (during summer heat waves). The reality is supply-chains are highly varied.
An exciting new chapter is coming, where we surpass human instinct with AI and sensor infrastructure to underpin shelf-life decisions.
Shelf-life today is usually set once a year with bacteria counts in remote laboratories, and sniff/sensory testing packs in the factory.
The same shelf-life is then applied to every pack from the SKU, all year round, and is chosen to cover the worst-case scenario.
We measure most fresh food has days of shelf-life going unused. The way to recover it is to take the annual lab test out of the lab/factory and into the supply chain.
More shelf-life is the biggest lever to cut waste and grow sales in fresh food.
It's intuitive how adding shelf-life reduces food-waste for retailers and consumers at home: More time to sell the product then more time to eat it.
But does shelf-life reduce waste for food manufacturers too? Clive Stephens breaks it down.
Full interview dropping soon!











