Musician | tequila enthusiast | Building the next generation of SMS | co-founder @text_volt
Tulsa, OK
Joined March 2019
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SMS error codes are vague.
So SMS platforms give vague answers on why messages fail.
So brands get pissed off at their sms solution provider for not delivering messages.
TLDR: People just want transparency about their messaging.
#messagingops
A freak in the (spread) sheets:
Hacks together pivot tables Adhoc whenever there’s a delivery issue. Currently fidgeting with “how to automate the boring things” their analyst job
Calling it right now…. Messaging Ops will be one of the most critical roles to hire in 2023 for SaaS companies with an email, SMS, or messaging product.
Here's why...
(3) Manage relationships with infrastructure partners:
To ensure you deliver high-quality messaging across regions, you’ll need to manage multiple channel infrastructure partners. A messaging ops team needs to maintain a close relationship with these partners.on compliance
If you're still reading and curious to learn more, check out a sneak peak about the world of messaging ops here: messagingops.com
I spoke with a messaging ops leader last week, and she said something that stuck with me:
"Messaging Ops is tribal knowledge. The only way to learn it is to enter the arena or be lucky enough to have a team of veterans around you."
Product teams who want to build SMS listen up
As you begin to put channels like SMS (text messaging) onto your roadmaps, you’ll need to plan on bringing in a messaging ops specialist to ensure your solutions can deliver messages at scale.
#messagingops #SMS #product
Make key features great and let less essential features be just okay.
Don't spread yourself thin trying to make everything perfect; instead, double down on what truly drives user outcomes.
TLDR: Build s*** that matters
I keep running into companies managing their SMS deliverability with tools like Retool & Tableau.
Yes, they’re great tools, but puts more work on product & engineering teams to maintain a solution that does a half-a** job and still needs countless people to manage.
Understand the hidden costs of building an SMS product in-house
🧑💻Developing an in-house analytics tool to manage deliverability
🤝Managing integrations & contracts with multiple SMS providers
🤯Headaches after each carrier compliance update, making your work outdated
The thing they don’t tell you about scaling a text message solution… it sucks.
Why I’m excited to take our learnings after the last 3.5 years and turn it into a product to help companies send messages that deliver.
Cats Rule!
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