Training day with @MatthewTesvich yesterday was long overdue. Glad to have you back in ATL, bro! 🤘🏼⚔️ Matthew is the owner of Skunk Skin odorless socks (@shopskunkskin). We met when I got the opportunity to rebrand his business a year ago. Go check out his products when you can! skunkskin.com

Hey Barbarians, As many of you know, my 20-year background in brand strategy, design, and marketing includes branding one of the fastest-growing supplement lines in the past 7 years (Alani Nu). For years, those closest to me have asked when I'd launch my own—well, the time has come. Over the past 2.5 years, I've been grinding on this project, shelving it multiple times to reassess partners, market timing, and my own rebuilding. Now, it's here: Salinity: All-natural pink salt hydration. Like many, I struggled with water intake, growing up on sweet tea until my wife, Heather, inspired me to prioritize it. Over 75% of Americans are chronically dehydrated and we're on a mission to change that. Naturally. I'm proud to announce that on 10/15, we entered production for Salinity, a pink Himalayan salt electrolyte mix with 100% all-natural ingredients. Naturally sweetened and colored, no fake stuff and proudly made right here in Atlanta. Salinity will be a middle-market player with sodium (700mg/serving)—not low like big brands (300-550mg), but not extreme like some of our competitors where you feel like you're sucking down a salt block. It packs ALL daily vitamins, including K2 for Vitamin D synergy. What sets it apart: Higher-sodium benefits without the salty taste—delicious and refreshing in Citrus & Watermelon flavors. More flavors and product variants on the roadmap. This vision predates Barbarian; I held off sharing with all of you for months to avoid fatiguing you on here with "another" vertical. Now, as a sister company, we're launching an exclusive 𝕏 presale for our community on 11/1 via an exclusive and fun collaboration with Barbarian with deliveries early December—perfect for holidays and resolutions. More details coming soon. To your likely surprise, our growth will be heavily powered by TikTok Shop, thanks to my wife's creator influence and other team member accounts. Deep waters have never scared me and we are diving into an ocean of sharks to deliver quality and purpose, mirroring our continued mission with Barbarian. We'll never stop striving to earn your trust across both brands and invite you join us on 11/1. Website, ingredients, and more presale info coming soon. Follow @DrinkSalinity on 𝕏 & Instagram, [@]salinityhydration on TikTok. I'm proud of our product and growing team. A rising tide lifts all ships. Thank you for being our harbor. -JR