Matthew Mobley

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Being empathetic is hard. Here’s a dramatization of how you might respond to your boss if they’re not seeing the value in providing a Mother’s Day opt-out. cmswire.com/digital-marketin… bit.ly/4wJo8L5

5 Loyalty Fundamentals Retail Brands Should Focus on Now 1. Know the difference between frequent & loyal customers 2. Collect meaningful data & use it faster See all 5 >> zetaglobal.com/resource-cent… bit.ly/48TIxTh

Reactivation programs don’t just boost engagement metrics, they lower acquisition costs by turning existing, dormant email subscribers into high-intent customers. zetaglobal.com/resource-cent… bit.ly/4738miH

Many marketers struggle to create relevant emails for new subscribers due to a lack of data. Let’s look at 5 profiling possibilities to make a better first impression: zetaglobal.com/resource-cent… bit.ly/4bbpBRl

Zeta’s Q4 Email Marketing Benchmark report shares data on sends, open rates, click rates, click-to-open rates, and unsubscribe rates, along with expert commentary. Free, no-form download > zetaglobal.com/resource-cent… bit.ly/4kCpj98

Roses, chocolates, and candlelit dinners aren’t what they used to be. 🌹🍫 The Zeta Global Data Cloud reveals that Valentine’s Day interest is down 20% from 2023, continuing a three-year decline. bit.ly/41fhYEH

Zeta Global and Slalom are teaming up. Join Michael Martin (Zeta) and Rio Longacre (Slalom) as they break down: 📊 Maximizing CRMs, automation tools, and more to drive results 💡 Common pitfalls to avoid + future-proof your marketing tools. Register now! bit.ly/4hraEeG

$7M+ for a 30-second commercial? 💰 Advertisers are still betting big on the Super Bowl — and Zeta Global's data backs it up! 📈 We’ve seen a 192% jump in consumer interest for this year’s ads. bit.ly/3QavFOT