I'm an MBA with Fortune 500 experience and a passion for startups. I provide fractional CMO support and digital marketing services to scaling companies. #yesphx

Tempe, Arizona
Joined November 2008
Is tweeting like he's never tweeted before. Here goes nothing. TWEET!
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AI copywriters... Good enough for breweries and yoga studios. Awful for software #startups and crowded B2B markets. Here's why: lnkd.in/p/gbX6r2Su
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AI copywriters... Good enough for breweries and yoga studios. Awful for software startups and crowded #B2B markets. Here's why: lnkd.in/p/gbX6r2Su
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Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging. By Monday, we were done. ⏱️🐇💨 Here's how we did it --> lnkd.in/p/enTXuiAG #saas #yesphx
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I used to think my gray hair was worth a $10 bump to my hourly rate. Surely my first pair of reading glasses is worth another $10? 🤓
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Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging. By Monday, we were done. ⏱️🐇💨 Here's how we did it --> lnkd.in/p/enTXuiAG #saas #yesphx
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After two months in SoCal, I’m back in Arizona! My trip highlights: 🎨 A day immersed in the new @LACMA 🌊 Two weeks bummin’ around Ocean Beach 🚲 A 25-mile bike ride around San Diego Bay What was the highlight of your summer? #yesphx
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If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎 Here's what to do with them → lnkd.in/p/esjRMd8G #bootstrapped #founderlife #SaaS
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Your best defense against the #linkedin AI slop button isn't deleting em dashes. It's training your AI to think and speak like you. Crystalize your positioning and messaging first. Then train AI to use it. Your copy will be less sloppy — and harder to flag as slop. #emdash
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When we go to sleep tonight, it'll be summer. 😞 When we wake up tomorrow, it'll be college football season. 🏈
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If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎 Here's what to do with them → lnkd.in/p/esjRMd8G #bootstrapped #founderlife #SaaS
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My friend is on sabbatical after 10+ years bootstrapping a #SaaS company. It reminded me of my own sabbatical. When my startup was acquired in 2013, I spent 133 days meandering through the West in my Subaru. Congrats to my friend for prioritizing himself. #founderlife
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It was too hot in Arizona so I headed to the coast. 🌴 I'm bouncing between Los Angeles, Orange County, and San Diego the next couple months. I'd love to meet bootstrapped B2B software founders or plug into startup events in the area. Ideas? #startupla #LATech @WeAreLATech
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Crazy... On Sunday night, HBO aired the first two episodes of Band of Brothers (Currahee and Day of Days). On Tuesday morning, 9/11.
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Last summer, I helped TraCorp pivot its positioning from a services-led story to focus on its enterprise LMS platform. If I could do it again this summer, here's what I'd do differently -> linkedin.com/posts/mksimpson… #yesphx
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My clients know their vertical way better than I ever will. I’ve never worked as a firefighter, home builder, or patent attorney. Here's how I use AI to bridge the gap -> linkedin.com/posts/mksimpson… #yesphx
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Last summer, I helped TraCorp pivot its positioning from a services-led story to focus on its enterprise LMS platform. If I could do it again this summer, here's what I'd do differently -> linkedin.com/posts/mksimpson… #yesphx
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