
I'm an MBA with Fortune 500 experience and a passion for startups. I provide fractional CMO support and digital marketing services to scaling companies. #yesphx
Tempe, Arizona
Joined November 2008
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AI copywriters...
Good enough for breweries and yoga studios.
Awful for software #startups and crowded B2B markets.
Here's why: lnkd.in/p/gbX6r2Su
AI copywriters...
Good enough for breweries and yoga studios.
Awful for software startups and crowded #B2B markets.
Here's why: lnkd.in/p/gbX6r2Su
Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging.
By Monday, we were done. ⏱️🐇💨
Here's how we did it --> lnkd.in/p/enTXuiAG
#saas #yesphx
Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging.
By Monday, we were done. ⏱️🐇💨
Here's how we did it --> lnkd.in/p/enTXuiAG
#saas #yesphx
If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎
Here's what to do with them → lnkd.in/p/esjRMd8G
#bootstrapped #founderlife #SaaS
When we go to sleep tonight, it'll be summer. 😞
When we wake up tomorrow, it'll be college football season. 🏈
I've rarely sold standalone positioning work to #SaaS founders... until now.
Here's what changed → linkedin.com/posts/mksimpson…
If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎
Here's what to do with them → lnkd.in/p/esjRMd8G
#bootstrapped #founderlife #SaaS
My friend is on sabbatical after 10+ years bootstrapping a #SaaS company.
It reminded me of my own sabbatical.
When my startup was acquired in 2013, I spent 133 days meandering through the West in my Subaru.
Congrats to my friend for prioritizing himself.
#founderlife
I put my AI-enabled positioning experiment to the test with an adventurous pre-revenue #SaaS founder in #yesphx. 🧪⚗️🧠
Here's how it went -> lnkd.in/p/gbQbn2kT
It was too hot in Arizona so I headed to the coast. 🌴
I'm bouncing between Los Angeles, Orange County, and San Diego the next couple months.
I'd love to meet bootstrapped B2B software founders or plug into startup events in the area.
Ideas?
#startupla #LATech @WeAreLATech
I put my AI-enabled positioning experiment to the test with an adventurous pre-revenue #SaaS founder in #yesphx. 🧪⚗️🧠
Here's how it went -> lnkd.in/p/gbQbn2kT
Crazy...
On Sunday night, HBO aired the first two episodes of Band of Brothers (Currahee and Day of Days).
On Tuesday morning, 9/11.
Last summer, I helped TraCorp pivot its positioning from a services-led story to focus on its enterprise LMS platform.
If I could do it again this summer, here's what I'd do differently ->
linkedin.com/posts/mksimpson…
#yesphx
I want to develop your messaging, train your AI to serve as a copywriter, and then get out of the way.
You’ll have an AI copywriter trained on your business.
I’ll be an email away until you’re ready for a fractional CMO.
Learn more -> linkedin.com/posts/mksimpson…
#yesphx
My clients know their vertical way better than I ever will.
I’ve never worked as a firefighter, home builder, or patent attorney.
Here's how I use AI to bridge the gap -> linkedin.com/posts/mksimpson…
#yesphx
Last summer, I helped TraCorp pivot its positioning from a services-led story to focus on its enterprise LMS platform.
If I could do it again this summer, here's what I'd do differently ->
linkedin.com/posts/mksimpson…
#yesphx













