I'm very disappointed in Shopify right now On October 31st they quietly pushed a change that would *stop data collection* on all customers in EU + UK unless they clicked "allow cookies" by DEFAULT. No warning, only a small note in their developer changelog... For one store, we saw conversion rate drop from 4.5% -> 0.5% and panicked trying to see if we broke something Turns out conversion rate didn't drop... Shopify just stopped collecting this data for our store without a warning! And instead of informing me, members of their team and their support staff tried to explain to me how conversion rates work 🙃 I don't blame these people for not knowing because clearly Shopify didn't think this mattered enough to tell anyone about it. I love shopify but pushing through big changes to analytics that people rely on to run their business without informing brands is incredibly hostile

Want access to my "Conversion Optimized Design" Swipe File? If you saw my recent design for Brez you'll understand the value of having a good swipe file (I got the idea from Lomi!) The truth is, every step of the funnel from ad → landing pages → website → popups → emails has an impact on your conversion rate. Sometimes you know which part of your store is lacking (i.e your cart) but just can’t think of how to improve it. That’s why I’ve spent time over the years curating beautiful, high converting designs. Instead of having to be some genius designer, I just go to the swipe file and find an example of a great cart design. I take the pieces that are interesting (i.e the cart’s progress bar) and incorporate it into my own designs. This is exactly what I did for Brez. They had an issue with pre-orders hurting their conversion rate. So I took a design I originally found on Lomi, made it relevant to Brez, and shared it with the Brez team. A couple days later and their conversion rate is already up! It’s like Picasso said — “good artists copy; great artists steal” I’ve kept this swipe file to myself forever but I decided I'm going to share it with CRO Weekly subscribers for free. Keep in mind, this is a major work in progress. I said I curated my swipe file but I never said it was organized! So only ~1% of the designs are currently in there. It’s honestly a pain in the a** to import designs into Figma so give me a week or so to get it all sorted. I’ll also be adding new content to the file each week once its all set up. Alright enough talk! I can't share a link without getting wrecked by Elon so to get access to the swipe file — simply go to my profile, click on The CRO Weekly link, and enter your email. I'm gating access to subscribers. And no, you don't have to RT or comment or anything like that, but of course any engagement is appreciated 😆 I'm going to send an invite to the email you use when you sign up. It might take a few days to add everyone so give me some time I'm also going to start writing again so you'll receive an email once in a while with tips on how to optimize your store's conversion rate. Any likes and RT's are appreciated!