I joined Dan Elbaum on the Market Impact Insights podcast to talk about AI, leadership, and the future of marketing. My biggest takeaway: The most valuable skill in advertising today isn't mastering a platform, tool, or AI model. It's the ability to think critically, connect ideas, and solve problems. The tools will keep changing. Good judgment remains the advantage. Thanks for having me, Dan.

It's sort of shocking how few people understand that ROAS ≠ growth. I discussed this, and more, on The Innovation Agency Podcast this week. open.spotify.com/episode/06H…

So proud of Jenna Vaccaro, my colleague (and friend!) of 17 years (!!), for her awesome talk this week at State of Search 2025 in Dallas. Jenna, you continue to raise the bar. Watch the session here: youtu.be/GbMVKdLepZQ?t=14868

ROAS is a trap. The real “green light” to scale ads is when your market proves you right, not when a ROAS dashboard makes you feel good. That’s what I told @MischaZvegintzov on the Table Rush Talk Show. 🎙️ open.spotify.com/episode/0Yh…

I was a guest on "Let's Talk Marketing," hosted by Katya Allison. Over nearly an hour we covered: My philosophy around making ROI your definition of efficiency; Our data-Scientist-backed work helping us understand how different marketing channels impact each other; the importance of setting clear customer acquisition goals; Life work balance, and hopefully setting an example for my son. open.spotify.com/episode/7v5…

I did Gina Gardinder's radio show - 2 million listeners -and she asked me to name the common denominator to my failures. And maybe some of the wins, too :) 🎧 pod.co/gina-gardiner-friends…

A Manhattan private school apparently “suddenly collapsed.” No, it didn’t. Schools keep telling me “We have a $1M shortfall” & “Our board won’t let us fail.” I would submit to you that both things are unlikely to be simultaneously true. Anyway, this drives me nuts because it's preventable. nytimes.com/2025/06/06/nyreg…

Tripled sales! 90-ft billboards in Manhattan!! A clever nod to male cosmetic surgery that made people look twice!!! Lushful trusted us with a 360° campaign, and it paid off. Case study → masoninteractive.com/case-st… THIS CAMPAIGN WAS SO MUCH FUN.

Some clients are stuck in brand prison and I want to break them out of their jail. open.spotify.com/episode/4lN…

A $700K brand wants to be $5M by 2030? First thing I ask is “How much of that growth is supposed to come from new customers?” That answer > any pitch deck. I talked about this (and my old favorite, "how to not efficient yourself out of business!") on the @WeLiveToBuild podcast. 🎧 lnkd.in/ejvyyRWd

The Culinary Institute of America Leadership Awards took place last night, raising more than $1 million in scholarship funds in support of CIA student Impact. It's always a fun night.

My interview with the The Daily Grind podcast just dropped. Ad testing, AI, & how to build creative that actually works. Also: caffeine, fiction, Howard Stern, and my mantra "Left foot. Right foot. Keep walking." open.spotify.com/episode/5GZ…

Rowan College's Winter enrollment is up 3X. We cracked the code with behavioral research, sharper creative, smarter timing (and a better product didn't hurt). Proud of our Higher Ed team at @MasonInteractive for leading the charge. masoninteractive.com/case-st…

🔥 If your business is focused on ROAS, you might be doing it wrong. I broke this down with Michael Vickers on Becoming Preferred: 🚀 Your ad’s job? Get the click. Your website’s job? Convert. 📉 Why ROAS can mislead new businesses. 🤖 AI is taking over execution—soft skills matter more than ever. 🔐 Personalization vs. privacy—how brands can get it right. My advice? Get clients first. Then scale. player.captivate.fm/episode/…

"I love higher education. I love making a difference in people's lives… Education is a great mobilizing force in this country." I spoke about this, specifically as it results to SEO, on open.spotify.com/episode/5p8… Bonus - I did this one in front of my bookshelf.

Early in my career, a VP at ITT Tech told me, "You’re nothing but an answering machine for TV." Brutal, but it changed everything. 16 years later, as CEO of Mason, I know data alone isn’t enough. Creative (powered by AI + insights) is the real game-changer. I broke it all down on 21st Century Entrepreneurship—including why advertising is a lot like weightlifting. 💪 Check it out! 🎧 open.spotify.com/episode/2YW…

Had a blast at #AdAge last week! Huge thanks to Jess from Alexis Bittar for joining me on stage. 💡 Key takeaways: 📉 ROAS alone won’t save you - great brands track LTV, CAC, engagement & churn. 🎥 Social-first content fuels performance. Bittarverse = real sales impact. 👀 When a Real Housewife makes a cameo on your show, target Reality TV Interest Audiences on Meta. Top driver of sales & efficiency. 🚀 A strong brand world compresses the buying cycle & builds desire. Not just content—a world people want to be part of. #Marketing #BrandStorytelling #PerformanceMarketing

New Case study! Our creative testing strategy drove significant growth for FLOOF, a family-owned luxury pillow brand. - Surged platform revenue by 122% month-over-month - Grew true revenue 130% year-over-year - Increased ROAS) by +47% Great work by our unified operations team to drive this client's success. Check out the case study! masoninteractive.com/case-st…