The NORM model is an evidence-based approach to increasing mask-wearing and is being implemented in Bangladesh, Pakistan, India, Nepal, and Latin America.

Joined June 2021
We are all so weary after so much pandemic life. And I think the @MaskNorm & @poverty_action teams might need a bit of a break. But what drives me is 1) collaborations w good ppl and 2) hope that all the effort might truly matter to even a handful of families
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Thanks @washingtonpost for covering the important work of Team @MaskNorm 🙏🏽
Fenit Nirappil@FenitN1 Sep 2021
A massive randomized study of hundreds of thousands of Bangladeshi villagers proves the effectiveness of surgical masks in limiting the spread of coronavirus, driving a “nail in the coffin” to anti-mask arguments washingtonpost.com/world/202… via @mradamtaylor @bbguari
The coverage by @NaturePortfolio on the @MaskNorm study conducted by @mushfiq_econ @Jabaluck @Kwong_Laura @styczynski_a & how surgical masks fare against cloth ones is out! nature.com/articles/d41586-0… @heidilinz @NeelaSaldanha @poverty_action @Stanford @GiveWell @gatesfoundation
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This line sums up the importance of studies like the Bangladesh @MaskNorm study. "In the absence of systematic research on the costs and benefits of mask requirements for kids, the issue has been transformed into a right-left political battle." theatlantic.com/ideas/archiv…
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🔥🧵⬇️ Not only has @mushfiq_econ led this study but poured his own heart, soul, connections, & time to ensure resources flow not just to #Bangladesh but across South Asia to reach 100MM+ ppl w @MaskNorm. Then goes & gives the rest of us credit. Incredible team w bold caring ldr.
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"Nail in the coffin proof" that surgical masks limit COVID spread. Go team @poverty_action & @MaskNorm
Nate Silver
@NateSilver5381 Sep 2021
Very cool to see an actual randomized control trial on mask- wearing, which finds positive effects.
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🚨 Important new study out today🚨 First of its kind large randomized trial in a real world setting demonstrating impact of masking on COVID poverty-action.org/study/imp…
With dozens of researchers at Yale, Stanford, Berkeley and IPA and several other organizations, we ran a cluster randomized trial involving almost 350,000 people and 600 villages in Bangladesh to assess the impact of community masking on COVID.
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Thank you @NepaliTimes for highlighting the work of @MaskNorm in #Nepal 🙏🏽 #NepalWearsMasks #WearAMask
Vaccinated? You still need to mask up and maintain social distancing, say experts. nepalitimes.com/banner/behin…
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Mask distribution through @MaskNorm starts in #Nepal. The colorful cloth bags are a staple for deliveries and have a very local touch, along with the use of mascots. Also happy that our volunteers are staying safe with #masks & gloves. abcdkhabar.com/news/details/… #NepalWearsMasks
The NORM Mask Campaign was launched yesterday in #Nepal with dignitaries in-person and on #Zoom. Roshan Raj Shrestha from Bill & Melinda Gates Foundation and I also shared our thoughts on this evidence-based project started by Yale University, Stanford Un…lnkd.in/dcgcaJ4e
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What does #mask distribution look like in a place like #Nepal? Volunteers go door to door (or shop to shop), tell people about the project, and post stickers outside the places they have visited. @MaskNorm fb.watch/7tyb35FAcb/ #WearAMask #NepalWearsMasks
Happy to hear that @mohpnep is starting a #mask campaign in #Nepal. As we get ready to launch @MaskNorm there, it is great to have an aligned message from the government (Ministry of Health). 🙏🏽 onlinekhabar.com/2021/08/994… #NepalWearsMasks #WearAMask
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Developing countries are getting double whammy with #COVID19 & natural disasters. During the recent floods in #Nepal, many people lost lives & livelihood. Melamchi is one of the first hotspots for the #NepalWearsMasks project by @MaskNorm w/ @poverty_action @gatesfoundation
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Happening right now! Training of volunteers for the @MaskNorm project in #Nepal. Grateful for the grassroots-level work of our local partners! #COVID19
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Have you been following @MaskNorm & learned how it has gone from a research study to scale-ups in various locations? Read about our work on Yale Insights published by @YaleSOM: bit.ly/2TKAO6v
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پیارے آغا ماجد کہتے ہیں "زندگی قیمتی تحفہ ہے #ماسک پہنیں، جان لیوا #کورونا وائرس سے بچیں" #LahoreWearsMasks #TogetherWeCan #Lahore #Appeal #coronavirus #COVID19 #MyCity @UsmanAKBuzdar @Dr_YasminRashid @OfficialNcoc @Asad_Umar @fslsltn @ReformingPunjab @GovtofPunjabPK @MaskNorm
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A key component of #LahoreWearsMasks is door-to-door delivery of masks, brochure and a letter from @commissionerlhr @CaptainUsman urging the city to keep masks on @PakPostOffice has been a fantastic partner is enabling this component #COVIDFreeLahore
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