Martin McAndrew

The fastest way to burn cash at £2m+ turnover? Hiring a heavy-hitting Head of Marketing before your infrastructure is ready. Senior marketers don't manufacture momentum they scale it. If your data is dirty and your funnel is unproven, you are paying a premium for guesswork.

Marketing blames sales. Sales blames marketing. Meanwhile, the founder pays the bill for the disconnect.

Your £4M pipeline is lying to you. Most of it is "polite ghosting"—prospects who asked for a deck just to get off the phone. If they haven't shared data or booked the next step while on the call, it’s not a deal. It’s a chat. Purge your CRM today. Scale on truth, not hope.

Most churn issues were created in a marketing meeting 6 months ago. Marketing promises a Ferrari to get a low CPL. Ops delivers a Volvo because that’s the budget. If your Ops team hasn't seen your current ads, you’re scaling a disaster. Alignment > Attribution. 🧵 #Marketing

Marketing at £2m is a different sport than marketing at £200m. If you copy a giant's "brand" strategy, you're subsidizing their ego with your cash flow. Kill the LinkedIn comparison. Optimize your own funnel. Profit is the only metric that doesn't lie. #Marketing #GrowthHacking

The 10-minute marketing filter for Founders: Data-backed? Scalable fulfillment? Testing cost < Cost of inaction? 14-day signal? ROI over vanity? If it's not 5/5, don't ship it. Velocity is your only advantage. Use it. #GrowthMarketing #BlueThirst

Your "Micro-promises" are killing your CAC. "We'll reply in 1 hour." "A quick 15-min intro." "No-pressure environment." If you break these, you’re training leads to ignore your big claims. Marketing isn't just about the "Yes", it's about not giving them a reason to say "No."

Most founders are trying to win markets built for companies 10x their size. Smaller teams usually grow faster when they stop chasing the whole category and own one specific edge properly first. Narrower positioning often creates stronger marketing. #DigitalMarketing #B2B

The week your ads drop 40% is when most teams destroy their own recovery. Too many changes. Too much panic. Too little diagnosis. The best operators slow the room down before they speed performance back up. #DigitalMarketing #B2B

If every report comes with a caveat, your team doesn’t trust the numbers. That’s not a data issue. It’s a decision-making problem. Pick one source of truth and commit to it. Consistency beats “perfect” attribution every time. #DigitalMarketing #B2B

Most funnels do not break overnight. They bloat one small fix at a time until nobody can explain the journey clearly. Sometimes the growth move is not adding another step. It is stripping the system back. #DigitalMarketing #B2B

Your best case study is probably not your best story. Stats prove you did the work. Stories explain why it mattered. Most buyers decide on the story, then use the data to justify it. Turn one real client moment into your next ad. #DigitalMarketing #B2B

Your growth is capped by your diary. If every decision runs through you, your team is waiting more than they’re moving. Control feels safe. It quietly slows everything down. Remove one approval this month and watch the speed change. #DigitalMarketing #StartUps

The dashboard said “fine.” The founder didn’t. Data tells you what happened. Instinct spots what is starting. The gap between the two is where most performance drops begin. #DigitalMarketing #B2B

Most founders don’t lose money on ads. They lose it checking campaigns all day. No structure means constant noise and worse decisions. Set a fixed decision window. Stop checking outside it. Clarity beats constant monitoring. #DigitalMarketing #B2B

Ask 3 people in your business what the marketing plan is. If you get 3 different answers, you don’t have a plan. You have interpretation. That gap is where performance gets lost. #DigitalMarketing #B2B

Q3 performance is decided in Q2, not July. If your marketing system is unclear now, you will spend the next quarter reacting instead of growing. Most problems are not platform issues. They are system issues. #DigitalMarketing #B2B

Q3 performance is decided before Q3 starts. Most teams wait until July, then wonder why results lag. Marketing systems respond to earlier decisions, not last minute pushes. Start now or chase it later. #DigitalMarketing #B2B

The most expensive sentence in marketing is “we just assumed…” Assumptions turn into campaigns. Campaigns turn into wasted spend. The best teams test beliefs early, before they get expensive. #DigitalMarketing #B2B

Spend more is not a marketing strategy. It only works when the message, offer, funnel and measurement can handle the extra weight. Scale is the last rung, not the first move. #DigitalMarketing #B2B #StartUps