
Building autonomous AI agents for marketing | ex- @microsoft, @endeavor_global
Joined January 2025
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Mara Ilie retweeted
Historic moment for our community!
The Formidable Builders team returned home with the Bronze medal. 🥉
Third place at the @Eurodefensetech Bucharest Hackathon for @le_alecs , @IonutMoldovanuG , @cochinescu , @elitepax & @andratrita
part 2 from @Eurodefensetech Bucharest Hackathon
introducing @formidablebldrs team no 1
with @le_alecs @elitepax @cochinescu @IonutMoldovanuG
Mara Ilie retweeted
Dusting off this tweet from April because this gap in shared understanding of LLM capability is *widening*. It's now less "two groups of people speaking past each other" and more a sharp funnel.
- Napkin math somewhere around 6B people (~75% of the population) have barely come in contact with LLMs at all.
- Around 1-2B (~20%) are casual and infrequent users of free-tier ChatGPT-like products. This group sees derpy chatbots and treats them a bit like a better Google search, a writing aid, or etc. Maybe an agent tries to book you a flight. I have non-tech friends who (reasonably, imo) say they have not much use for it at all. Even many professionals outside of math&code are in this tier. For example, execs and many other functions spend a lot of their time talking to other people, so while they understand what is happening intellectually, it is still second-hand and a bit abstract.
- Now we get to professional use of frontier-grade LLMs in math&code. Somewhere around 20M people (0.2%) see first-hand that large, complex projects that used to take them weeks/months can now be completed by agents with a prompt. Building apps, copying apps, translating apps, decompiling apps from binaries... This has all happened very quickly and recently - less than 1 year ago, I was writing code manually by hand, typing memorized computer code commands into a code editor character by character, occasionally pressing Tab to autocomplete a little chunk of code.
- And finally we get to the ~5,000 people (~0.00006%) with access to frontier-grade systems internally. The external world has seen the preview. It looks like swarms of thousands of agents collaborating over weeks on software mega projects: minting zero days, running cyber attacks and defenses at machine speeds, discovering new science, advancing the frontier of mathematics. Things that would have taken top professionals in the industry years of work. Meanwhile, human review and comprehension are starting to fall behind. For example, people are still involved in the "archeology" of the OpenAI-HF incident from many months ago. Mathematicians may be poring over the 722 manuscripts on frontier mathematics for a while.
The funnel is driven by a combination of factors:
1. The impact scales with ambition, problem size, and horizon. A question with a paragraph answer barely stresses the system. You need a reservoir of big, difficult problems that you really care about. This aspect drives the consumer / professional dimension of the funnel.
2. The jaggedness of the system (which I have written about a lot separately). Capability peaks in domains that are digital, verifiable and economically valuable. This is because LLM capability emerges from reinforcement learning on verifiable rewards on a curated environment mixture driven by revenue potential. This aspect primarily drives the area (e.g. math&code) dimension of the funnel.
3. Access. Free-tier, paid-tier, internal.
So this is the weirdness of the moment. The general public has mostly not interacted with these systems. When they have, it looks like a derpy chatbot. The majority of professionals still see only a modest uplift. And a small sliver of professionals are experiencing the vertigo of the curve going vertical. And it is all happening at the same time.
Judging by my tl there is a growing gap in understanding of AI capability.
The first issue I think is around recency and tier of use. I think a lot of people tried the free tier of ChatGPT somewhere last year and allowed it to inform their views on AI a little too much. This is a group of reactions laughing at various quirks of the models, hallucinations, etc. Yes I also saw the viral videos of OpenAI's Advanced Voice mode fumbling simple queries like "should I drive or walk to the carwash". The thing is that these free and old/deprecated models don't reflect the capability in the latest round of state of the art agentic models of this year, especially OpenAI Codex and Claude Code.
But that brings me to the second issue. Even if people paid $200/month to use the state of the art models, a lot of the capabilities are relatively "peaky" in highly technical areas. Typical queries around search, writing, advice, etc. are *not* the domain that has made the most noticeable and dramatic strides in capability. Partly, this is due to the technical details of reinforcement learning and its use of verifiable rewards. But partly, it's also because these use cases are not sufficiently prioritized by the companies in their hillclimbing because they don't lead to as much $$$ value. The goldmines are elsewhere, and the focus comes along.
So that brings me to the second group of people, who *both* 1) pay for and use the state of the art frontier agentic models (OpenAI Codex / Claude Code) and 2) do so professionally in technical domains like programming, math and research. This group of people is subject to the highest amount of "AI Psychosis" because the recent improvements in these domains as of this year have been nothing short of staggering. When you hand a computer terminal to one of these models, you can now watch them melt programming problems that you'd normally expect to take days/weeks of work. It's this second group of people that assigns a much greater gravity to the capabilities, their slope, and various cyber-related repercussions.
TLDR the people in these two groups are speaking past each other. It really is simultaneously the case that OpenAI's free and I think slightly orphaned (?) "Advanced Voice Mode" will fumble the dumbest questions in your Instagram's reels and *at the same time*, OpenAI's highest-tier and paid Codex model will go off for 1 hour to coherently restructure an entire code base, or find and exploit vulnerabilities in computer systems. This part really works and has made dramatic strides because 2 properties: 1) these domains offer explicit reward functions that are verifiable meaning they are easily amenable to reinforcement learning training (e.g. unit tests passed yes or no, in contrast to writing, which is much harder to explicitly judge), but also 2) they are a lot more valuable in b2b settings, meaning that the biggest fraction of the team is focused on improving them. So here we are.
Mara Ilie retweeted
Google just ruined OpenAI's dev day lmao
Gemini 4 Pro leaks absolutely dominates both Anthropic and OpenAI
This means Fable 5.5 and GPT 6.1 has to price match Gemini 4 Pro now IPO DELAYED 🤣
Mara Ilie retweeted
A lot of people are saying Anthropic has already nerfed Claude Opus 5.5.
We're launching NerfBench on BridgeBench tomorrow.
We have the day 1 results.
Tomorrow morning we show you the retest.
Is Claude Opus 5.5 nerfed or not?
We built a new harness using @typesafeai's Jev that cuts the cost of repetitive work by 90%. The harness learns the job as it runs, moving steps from LLM calls to code.
Running 100,000 compliance alerts costs >$290K on Opus 5.
With agentrun() we got it down to <$26K.
the first international hackathon for senior marketers of the AI era, sign up here aimarketingkombat.com/
suuper cool initiative!
Mara Ilie retweeted
After talking to @gabimoncha last Friday about how I manage to get things done with high quality standards, I decided to publish as open source the set of skills I created and use on a daily basis for optimizing my AI flows.
A multi-model code/tasks review council, a simple "where are we at" status skill that distrusts my notes, and a status/todo/decisions md backfill from git history.
So without further ado, get ready to get even more productive, my secret skillset is out!
Oh and I sure need to credit @mattpocockuk as the OG of awesome skills. :)
github.com/cochinescu/decent…
Mara Ilie retweeted
Free Jev on Vercel
I know what I’m doing this weekend 😁
Jev by @typesafeai is free on Vercel AI Gateway until Sept 25.
Build with the fastest adopted model on the Gateway at no cost.
vercel.com/ai-gateway/models…
xitter.cf/vercel/status/21010773…
“i don’t know what you’re selling, but I’m buying two”
those were the reactions of thousands of people to @desigual's Born to Disobey campaign
there's a lot of cultural tension packed into 30 seconds (which is why people are obsessed with it),
and why it went viral beyond the fashion industry
I broke down the psychological layers behind the campaign in my latest (& first actually) Substack piece:
substack.com/home/post/p-216…
Mara Ilie retweeted
Here's what OpenAI's agentic software factory looks like, today.
Details: newsletter.pragmaticengineer…
(thanks to all the OpenAI folks who explained how it works! And Perf Factory looks especially interesting to me)
Mara Ilie retweeted
ok everyone, i took one for the team
here's the data we all wanted to see - real token value of each LLM subscription, empirically measured through usage on my real subscriptions
- supergrok heavy has now become the highest value at $12k worth of tokens (40x ROI)
- the $200 plan from openai and anthropic roughly give the same amount of token value, $7k give or take
- cursor ultra's ROI is the lowest among mainstream subscriptions, roughly half of OAI or Ant. for individual consumers i'm afraid this no longer makes sense to purchase
this was done in a clean environment. i ran each provider across 5 whole % points of my quota through repeated eval tasks in open source repos, and measured the total token value from all the agent sessions based on API pricing
caveat 1 - this only measures their coding agent quota (which is the majority of the offered value), and does not include things like chat bot or grok bot
caveat 2 - none of the providers commit to never changing this, so this is a snapshot of what the offering looks like today. i cannot guarantee it won't change again
caveat 3 - the token value assumes you exhaust your subscription completely, which may not be realistic in real world usage
Mara Ilie retweeted
It's here! Control any terminal session from your team from any device. Shell.online V2 gives you one unified view of every agent your org is running, and a live keyboard into each of them. So excited for this 1/👇👇👇
Mara Ilie retweeted
We’re launching shell.online, a live browser link for any terminal process.
You can now share sessions with your team or yourself. Shell Online generates a link to any terminal process. It’s just like sharing a google doc, but for your coding session.
Today is a very historical moment for AI video generation
You can now generate AI video faster than you can watch it
Before it'd take let's say 2-5 minutes to generate 15 seconds of video
@fal made a post-trained Minimax H3 variant called Max which is 50x faster than the original but still maintains quality
It generates 15 seconds of video in 9 seconds!
That means you can now do new things like build a perpetual livestream with it that never ends!
RT @le_alecs: @formidablebldrs packed Builders House for Europe's first agent skill hackathon!!
🚀 81 registered. 69 checked in. 34 teams h…
Mara Ilie retweeted
It's fun, I've seen a lot of products making their own agents using puppets or different types of avatars.
This is an example of how you can make that. First, create the "ingredients," and mix them to create all your characters consistently. Our agent can help you.
Below, I'm attaching the ingredients from this example.
join us @ Builders House, August 28 · 17:00–22:30 🥳
luma.com/82q9aclg


























