Operating and writing inside the business of sports. Keynotes for companies and conferences. Fractional Strategy for sports organizations. From the Desk ↓

Joined April 2013
Marques Colston retweeted
Great experience at the @WhartonSABI Sports Business Summit today! Grateful to everyone who shared their insights and experiences! Looking forward to applying them.
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25 years in the sports economy across different seats: player, team owner, founder, investor. Most of the talk is about the deals. The people operating inside them need to know what happens after the announcement. That's what I'm writing about in From the Desk of Marques Colston: marquescolston.com/writing/
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Marques Colston retweeted
More capital chasing sports reads like competition. Underneath, it is validation: the money and attention are part of what made sports an institutional asset class. Marques Colston on FOX Business, The Claman Countdown. Educational content only. Not investment advice.
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Elevation requires separation. You won’t get to the next level carrying what’s weighing you down.
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Cash flow is the fuel. Vision is the engine. Without both, you’re not going far.
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Don’t just build a business. Build a life that supports it. If your success costs you peace, it’s too expensive.
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Marques Colston retweeted
Every goal has a price. Pay now in discipline, or pay later in regret.
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Marques Colston retweeted
If your circle is comfortable with average, your growth will threaten them. Expand your environment.
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Marques Colston retweeted
The difference between plateau and progress? The quality of your questions. Elite performers don’t ask: “Am I doing enough?” They ask: “Is what I’m doing actually moving me forward?” Self-scouting is a game-changer.
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Marques Colston retweeted
The higher the stakes, the heavier the decisions. Everyone wants your output. Few help you process the input. That’s when blind spots multiply. And hesitation becomes expensive. The leaders who thrive? They build trusted thought partnerships.
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Marques Colston retweeted
Aligning with vision requires saying no. Every “no” to distraction is a “yes” to your future. Protect priorities with conviction.
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Marques Colston retweeted
Longevity beats hype. Most people can get hot. Few can stay consistent.
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Marques Colston retweeted
You don’t need to distance yourself from your athletic past to be taken seriously. The real play? Translate what made you great there into a new context here.
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Marques Colston retweeted
If it doesn’t challenge you, it won’t change you. Lean into the discomfort.
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Marques Colston retweeted
Too many athletes let their past define their brand. But your persona on the field isn’t the full picture. When the jersey comes off, your value doesn’t disappear. It just needs a new container.
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Marques Colston retweeted
Here’s a myth that’s holding people back: that elite performers are born different. What really separates them? They make uncommon choices with uncommon discipline. Elite performance is a loop: Self-awareness → clarity → repetition → refinement.
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Marques Colston retweeted
Leadership is less about titles and more about trust. Earn it daily.
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Marques Colston retweeted
I’ve seen people sprint full speed in the wrong direction. Energy wasn’t the issue. Alignment was. When momentum builds in the wrong lane, you don’t just stall—you drift further from your real target.
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Marques Colston retweeted
Alignment isn’t static—it evolves. Schedule quarterly “life check-ins” to revisit your values and adjust to your growth.
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Marques Colston retweeted
As a rookie, my survival depended on studying every detail—the film, the playbook, the reps. That awareness translated into business years later. The people who win long term aren’t always the most talented. They’re the ones with the best situational awareness.
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