For KidsCan and Droga5, the answer comes via Reflections, a campaign that uses children’s footwear and the reflection of the child who should be wearing it to communicate the consequences of going without basic essentials. #marketing #campaign #australia marketech-apac.com/kidscan-b…

A new curve to smartphone ads. 📱🎬 @LavaMobile and SW Network bring the Virat Curve 5G to life through a romance-led campaign designed to make smartphone advertising more story-driven. #marketing #campaign #india marketech-apac.com/sw-networ…

SavourLife and Toscano has appointed Kill Boring Dead as its social media agency of record following separate competitive pitches, while securing a one-year contract with Always Fresh. #marketing #agencyappointment #australia marketech-apac.com/kill-bori…

DOOH goes programmatic. 📡📊 Moving Walls is integrating its LMX supply with Magnite to connect APAC DOOH inventory with DSP buyers and make out-of-home media easier to plan and measure. #marketing #partnership #asiapacific marketech-apac.com/moving-wa…

Collectors get a new playground. 🧸🎨 Singapore-born Play Nation makes its Malaysian debut with a flagship pop-up at The Exchange TRX, bringing collectibles, creative activities and playful experiences to local fans. #retail #activation #southeastasia marketech-apac.com/play-nati…

Back online. 🔓 @DICTgovph and @CICCgovph lift the temporary ban after @discord commits to stronger online safety and child-protection measures. #platforms #cybersecurity #philippines marketech-apac.com/dict-lift…

💼 "Great wealth marketing should give clients a reason to trust us across generations." #leadership #marketing #singapore marketech-apac.com/from-visi…

Frasers Property activates its malls with gamified shopping, pet-friendly events and Halloween experiences designed to deepen community engagement across its retail destinations. 🛍️✨ #marketing #brandactivation #singapore marketech-apac.com/frasers-p…

Tourism glow-up starts here. 🇯🇵🤝🇲🇾 JTB Corporation and the Malaysia Tourism Promotion Board have signed a Memorandum of Cooperation to boost travel between the two countries. #marketing #partnership #eastasia marketech-apac.com/jtb-touri…

Stories get an AI companion. 🤖 @PocketFM_App takes Sherpa, its AI-powered fiction-writing platform, global with a campaign spanning film, social, outdoor and print across India and the US. #marketing #artificialintelligence #campaign marketech-apac.com/pocket-fm…

When F1® sounds like STINGGG. 🏎‍🟀 ⚡ STING and THE SHOUT GROUP are turning Formula 1 race energy into a multi-touchpoint brand experience across Malaysia and Singapore. #marketing #campaign #malaysia marketech-apac.com/the-shout…

K-pop shopping just got closer to Singapore. 🛒 Bunjang launches its Official Store on @Carousell Singapore, bringing curated K-pop merchandise, collectibles and fashion directly to local shoppers. #platforms #recommerce #singapore marketech-apac.com/carousell…

Three factions. One showdown. 🎮 @CallofDuty: Mobile – Garena brings its @HonkaiImpact3rd-themed ‘CODM Tayo’ activation to Manila, where Thunder, Flame and Reason will face off in ‘Faction Wars’. #experientialmarketing #brandactivation #philippines marketech-apac.com/call-of-d…

COL Group International appoints MediaSpurs as its official partner in Poland, tasking the company with driving market development and new commercial opportunities for its growing microdrama business. #marketing #partnership #global 🌍📱 marketech-apac.com/col-group…

A syndrome worth catching. 🌆 Seoul's tourism board has launched "Absolutely in Seoul," a global campaign built around "Seoul Syndrome" — the longing travellers feel to return after experiencing the city's everyday charm. #marketing #campaign #global marketech-apac.com/seoul-inv…

BBD on board. 🚌 @Flipkart's Big Billion Days festive campaign brings the shopping festival to Kolkata’s BBD Bagh bus routes, using the familiar “BBD! BBD!” call to connect the destination with Big Billion Days. #marketing #campaign #india marketech-apac.com/flipkart-…

Enigma has teamed up with Burnet Institute and Hepatitis B Voices Australia on a campaign designed to challenge misconceptions around hepatitis B among Australia’s Chinese and Vietnamese communities. 🚧 ❤️ #marketing #campaign #australia marketech-apac.com/burnet-in…

Travel gets a perfect match. ✈️💘 @Mastercard teams up with Korean celebrity Dex for ‘Dream Match’, connecting Korean travellers with curated dining, shopping and entertainment experiences across Southeast Asia. #marketing #campaign #southeastasia marketech-apac.com/mastercar…

.@OpenAI is bringing ChatGPT Ads to seven APAC markets—taking availability to more than 60 countries—where advertisers can get started through OpenAI's Ads Solutions team. marketech-apac.com/openai-br…

Southeast Asia’s Savvy Shoppers spend 31% more per month, with their spending gap estimated at US$11.5B. But they’re not just chasing lower prices — trust matters too, Lazada and Cube’s new report finds. 🛍️📈 #marketing #consumerinsights #southeastasia marketech-apac.com/seas-savv…