YouTube's Shopping expansion in India raises an awkward marketing question: who gets credit for the sale? The creator who explained the product? The ad that introduced it? The final link clicked? An easier purchase doesn't mean an easier attribution debate. #youtubeshopping

Another box of kaju katli? Or something a little different this Diwali? 👀 The Hazelnut Factory is bringing THF Labon and indulgent treats like baklava into the festive gifting mix, offering a modern alternative to traditional mithai boxes.

Kolkata’s trams are no longer just carrying passengers. They’re carrying Campa into Pujo. 😂 Campa has turned the city’s iconic trams into moving ads, alongside pandal branding. Who said a brand can’t join the pandal-hopping squad!!

BGMI’s new “Collector” campaign celebrates the obsession with in-game collections and Collection Levels. Because in gaming, showing off your inventory is a flex of its own.

CARS24 brings a centuries-old detective duo into a very modern problem "trusting what you see" CARS24’s latest campaign uses Akbar and Birbal to promote pre-delivery inspections for new and used cars. Better to inspect before the keys change hands than regret it later.

Scapia’s new campaign turns awkward social situations into reasons to travel, with seven films built around the universal urge to disappear after embarrassing yourself. Which situation would make you book the fastest escape?

Metro Ads day by day 📈📈 Yes Madam is using desi wordplay, food references and facial-related jokes to promote its Korean Glow Facial. Would you stop and read these?

. . Production is targeted for 2028, but a controlled demo is still a long way from flying cars on everyday roads. The prototype showed brief airborne manoeuvres, not a car ready to fly through city traffic.

Brands used to create trends. Now, the internet creates them and brands jump in. 👀 Remember the viral 1980s” trend that brands turned into retro-themed campaigns? What’s one brand campaign that nailed a viral trend, in your opinion?

Not every festive campaign needs a grand concept. Sometimes, the product just needs to fit the occasion. 👀 Daniel Wellington brings Sharvari into its Diwali campaign, pairing its rose-gold watch with festive styling. Simple product placement or smart seasonal positioning?

“I’m fine” is often the easiest answer, even when it isn’t true. 👀 mPower’s new “Unpack The Baggage” campaign explores the emotional weight people carry silently. How often do we ask “How are you?” without really checking in?

House of McDowell’s Soda is refreshing its identity with Kartik Aaryan and “Yaari Ki Nayi Vibe,” shifting the focus from simply hanging out to creating memorable experiences. Is this enough to make a legacy brand feel younger?

Scam offers work because they look tempting. This campaign uses that same instinct to teach caution. 👀 Google DigiKavach’s newspaper activation pairs a ₹50,000-a-day hook with Circle to Search to encourage readers to verify suspicious claims. Marketing with a useful purpose?

Everyone remembers the celebrity, but does the brand get the same attention? 👀 Star power can grab eyeballs, but storytelling and brand fit are what make an ad memorable. What matters more: the face, the story, or the brand connection?