@hubspotstartups did a fantastic job illustrating how to gamify what would have otherwise been a standard, boring survey. As part of their 2025 State of AI in GTM industry report, they implemented a 15-question survey and quiz that would allow the user to determine the state of their organization's AI maturity. They could have implemented any one of the usual survey or form-building tools that people use every day. But HubSpot's AI Solutions Engineer, @Ethan_Torbenson had a better idea. He took the 15 questions and gamified them, creating an animated and interactive tool, complete with fun themes and descriptions. But he didn't stop there. In addition to making the quiz itself fun and interactive, the results page did more than just give you a score. It gives you recommended resources (with corresponding links) you can access based on your AI usage score that will help you level-up. These resources can help drive customers to additional @HubSpot content related to AI. Ethan chose Replit to build this interactive site due to a combination of design capabilities and ease of use using natural language to describe the desired affect. Give the test a spin and test your organization's AI maturity. [in 🧵]

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