Mark Mason

About 85% of consumers would rather talk to a real person than AI when they contact a business. Klarna replaced 700 agents' worth of work with AI, then hired people back for the hard calls. youtu.be/GPYRhlCwn4Q

AI can clone your voice, your video, even your expertise. It can't go to a card show in Texas and hear a kid ask a stranger for a card. AI can copy what I've said, but it can't live what I'll say next. youtu.be/GPYRhlCwn4Q

If everybody has the same AI, how do you stay different? Look for the human pieces. People don't usually remember what you did for them, but they always remember how you made them feel. youtu.be/GPYRhlCwn4Q

A kid asked a total stranger for extra cards. The man had some and gave them to him, and the kid lit up. That's the kind of thing AI simply can't provide. Full video: youtu.be/GPYRhlCwn4Q

How do you stand out from your competitors when every one of them has the same AI that you do? New video: youtu.be/GPYRhlCwn4Q

Claude is very good at writing and controlling your computer. ChatGPT just caught up on computer control. Claude still doesn't do images well, so I pay for both. Full video: youtu.be/ZVAF525Tp54

Most people use AI like a search engine: tell me about this, help me write this paragraph. The unlock is having AI actually do things for you, connected to your tools. Full video: youtu.be/ZVAF525Tp54

A year ago I thought picking the right AI model mattered a lot. Now I don't. They'll all be good enough for your business. Ignore the AI-bro FOMO: it just needs to do the job and be cost effective. Full video: youtu.be/ZVAF525Tp54

I hate filing quarterly sales tax. Now Claude gets the data, computes what we owe, fills in the state website and tells me to check it and push the button. Full video: youtu.be/ZVAF525Tp54

Claude watches my wife's Instagram. When she posts a photo shoot, it drafts a blog post in her voice, saves it in WordPress and emails her the link. AI that comes to you with the work done. Full video: youtu.be/ZVAF525Tp54

Only $20 a month for AI? Already on ChatGPT or Claude: stay there. Run on Google: Gemini fits. My own $20 goes to Claude, every time. Full video: youtu.be/ZVAF525Tp54

Is the $20 AI plan enough? For almost everyone, yes. Upgrade when you keep hitting the limits and more AI would get more work done. $20 to $100 is $80 more: will it earn you $80? Full video: youtu.be/ZVAF525Tp54

I pay for ChatGPT, Claude, and Gemini. Which one should a business owner keep? My answer, and why how you use it matters more than which one you pick: youtu.be/ZVAF525Tp54

Did you know AI can turn your YouTube video into a LinkedIn post? One video, one prompt, one post in your voice. Not AI slop: your actual ideas, your content.

I asked Claude about the Dixie Chicken in College Station, the bar I drank beer in back in college in the 80s. Does AI get it right? I checked: where it is, when it opened, the owner named Don, the rattlesnakes. It checks out. A museum docent in your pocket.

Yesterday's Short: recorded in my car, then Claude Code edited it, added the B-roll, built the video and published it to YouTube and 7 other sites while I drove to College Station. Leverage AI in your business. But don't publish and drive.

I used to hate driving to work. Now I get real work done in my car: Claude in voice mode to plan my day, work through a problem, draft emails, and plan out a project. Do it safely: use voice mode.

When ATMs showed up, everybody assumed bank tellers were finished. Teller jobs roughly doubled instead. What's been crashing them since 2010 is mobile banking: it removed the reason to walk in at all. That's the one to watch out for. youtu.be/snsV4Ydb26E

A rigorous study using real government pay data found no measurable wage bump yet for people using AI. But employers are already paying 56 to 62% more for AI skills in job postings. That's not a reason to wait. That's a window that's still open. youtu.be/snsV4Ydb26E

The biggest gains from AI don't go to the people who are already the best at their job. They go to the people furthest behind. Worried you're not technical enough or starting too late? The data says that worry is aimed at exactly the wrong target. youtu.be/snsV4Ydb26E