Pro sales tip: If they don’t pick up, hang up and dial right back. A lot of people silence the first call out of habit.

Team sport, but executing individual assignment for your brother next to you. Same in the Army during combat, same on the football field. Love this.

There’s not a better sounds than… Your son yelling at you to wait because he thinks you’re leaving without giving him a hug good-bye. (Listen until the end)

Basis matters, but timing matters more. I hear owners say, “This felt really good buying at $178k/door when deals were trading $200-220k/door.”

Good day back at the home field.

A case for Class C in a rising rate environment.

My 2025 tax returns were more complex than they have been in years prior: buying and selling real estate, 32 K-1s, selling our company, etc. I connected Claude to my DropBox and had it analyze my tax returns for errors and potential savings. I’m pleased to report it helped put A LOT of $ back in my pocket. I highly recommend.

I made this AI video in 10 min from my phone on Claude. I thought it was pretty close to looking real. My voice quality isn’t great since I used the recording function from my phone. Much cheaper than hiring a videographer, but I still think some would find AI videos cheesy.

Todd, the Managing Director of Multifamily for our region at Colliers, went to speak at @CREanalyst1 Fast Track this week. What seemed to be a college student asked him, “At what point in your career does outbound prospecting completely turn inbound?” Todd said, “What’s your name?” Kid said, “Bryson.” “Bryson… You’re fired.” Todd continued, “Brokerage is a non-stop grind. The outbound prospecting never stops. Our top producer couldn’t even stop prospecting and still survive in this market.” He's right. The referrals and inbound calls get better the longer you do this, but they never replace the dial. The guys who wait for the phone to ring are the ones who end up wondering where their pipeline went. I’ve made 150-200 calls per week this year. My team does too. If you're early in this business and waiting for the day it flips, stop waiting and fall in love with the outreach.

There’s about 100 multifamily focused brokers in Dallas. 20 of them produce and close over 5 sales per year and total about 80% of the market. Dallas has averaged about 200 sales per year the last 3 years. The other 85 brokers are sharing 40 sales, about 0.5 deals per year. It’s a tough time to be a broker! When I started, a mentor told me to work hard, live frugal and save for the inevitable downturn. Staying power is key through a downturn.

Just signed a new REO listing and pressing the team to get it out on the market. Mentality: There are buyers who need a year-end deal and we must help them.

I get lunch twice a year with an operator with over 6k units in Dallas; primarily consisting of 80s vintage. Last summer: portfolio revenue was down 5% YoY This summer: positive lease trade-outs at many properties. I’ve heard several anecdotes like this over the last two months. The Dallas rental market is starting to turn in certain neighborhoods.

I just signed up two more REO listings. That would be my 22nd and 23rd listing of the year. This is 3x the number of 2025 listings. Distress is clearing.

My daughter lost her first front tooth and woke up to a $20 bill under her pillow. I told her that 30+ years ago all I got was a dollar. She said the tooth fairy must’ve been poor at that time. And I said, “No, this is your first lesson on inflation.”

I borrowed against my cash-value life insurance at 5.5%, bought Bitcoin, and just closed the trade 5 months later. April 2: borrowed $150k against the policy Entry: $66,000 BTC Sept 2: sold at $81,000 BTC Loan payoff: $153k (principal + interest) Pre-tax result on the $150k: +$31,000 +20.7% in 5 months ~50% annualized How it worked: 1. Policy had cash value 2. Took a policy loan at ~5.5% 3. Bought BTC 4. Sold after the move 5. Paid the loan back If BTC had dropped, the loan still would have been there and the death benefit would have stayed reduced until I repaid it. I sized it so I could live with that. Not investment advice, just sharing how I put the money to work in my cash value life insurance. I’d love to hear how others are taking advantage of the cash value in their life policy.

It’s a weird market to send sellers a closing gifts when even their lender is taking a loss.

Y’all want to choose 110 degrees, mosquitos and allergies in the south over this?!

23 bids on my latest 200+ unit, 70s vintage aluminum wiring deal. Bid sheet is full of HNW investors. Very few syndicators raising retail equity.

“I get it why I’m one of 18 bidders. Dallas is like if Miami was on sale. A top growth market with a ton of distressed multifamily.”