Marcelo Gabriel retweeted
Drama ads aren’t just for women.
That might be one of the dumbest assumptions in advertising right now.
Men will watch drama.
You just have to give them a reason to care.
And one of the easiest ways to get a man emotionally invested is to put him in a situation that hits his ego.
He feels himself getting weaker.
His hair is disappearing.
He can’t keep up with the younger guys anymore.
His wife doesn’t look at him the same way.
He’s embarrassed by something he would never admit out loud.
That’s your hook.
But the mistake is revealing the product immediately.
Let the story breathe.
Let the insecurity build.
Let the viewer wonder what happens next.
Then, at the end, reveal the bigger picture.
Because the story was never really about the product.
It was about confidence.
Identity.
His relationship.
Getting older.
Feeling like himself again.
That’s what makes drama so powerful.
Almost any product can become a prop inside a story that actually means something.
The product is the mechanism.
The story is the reason to watch.
And this is where watch time becomes a massive creative advantage.
If you can get someone to watch 30, 45, 60+ seconds instead of 2 seconds, you’re creating dramatically more opportunity for Meta to learn who is actually responding to your creative.
More watch time.
More engagement.
More shares.
More signals.
And potentially more efficient acquisition as the system finds people who respond to that type of content.
That’s the part people miss.
The goal isn’t just to make an ad people click.
The goal is to make an ad people watch, finish, and send to someone else.
Because when the story earns the attention, you get something traditional UGC rarely gives you:
Time.
And time is one of the most valuable things you can get in advertising.
You just can’t directly buy it…
People can just swipe right past your ad…
You have to convince the customer to give it to you.
Yes, those photos you’ve seen are real.
More than 18 years ago, a baby named Lamine Yamal and his mom Sheila met Lionel Messi at a UNICEF fundraising photoshoot.
Today, their achievements on the pitch inspire millions. Off the pitch, both Messi and Lamine Yamal use their voices and platforms as UNICEF Goodwill Ambassadors to support and advocate for children around the world.
The goal? That every child survives, thrives, and fulfils their potential.
We are proud to have them on our team.
Credit: Joan Monfort
😡 Delincuentes roban la guitarra de Marcelo Gabriel y la laptop de su esposa.
El cantante Marcelo Gabriel denunció que delincuentes rompieron el vidrio de su vehículo en San José de los Arroyos y robaron su guitarra Taylor 314CE y una MacBook Air.
El artista cuestionó la falta de seguridad y pidió ayuda a la ciudadanía para recuperar el instrumento, solicitando que cualquier información sea comunicada al 0984 915 792.
Marcelo Gabriel retweeted
Las inteligencias artificiales no viven una experiencia, no poseen un cuerpo, no pasan por la alegría y el dolor, no maduran en las relaciones ni conocen desde dentro lo que significan el amor, el trabajo, la amistad y la responsabilidad. Tampoco tienen una conciencia moral: no juzgan el bien y el mal, no captan el sentido último de las situaciones ni asumen el peso de las consecuencias. Pueden imitar, pueden simular pero no conocen lo que producen, porque no residen en el horizonte afectivo, relacional y espiritual en el que el ser humano se hace sabio. #MagnificaHumanitas
Marcelo Gabriel retweeted
«Recuerdos de Mamá» canción de Emilio Garcete y Marcelo Gabriel radionacional.gov.py/2026/05… a través de @rnpy920am @MarceGabriel_Py
Marcelo Gabriel retweeted
When simulation becomes the norm, it weakens the human capacity for discernment. As a result, our social bonds close in upon themselves, forming self-referential circuits that no longer expose us to reality. We thus come to live within bubbles, impermeable to one another. Feeling threatened by anyone who is different, we grow unaccustomed to encounter and dialogue. In this way, polarization, conflict, fear and violence spread. What is at stake is not merely the risk of error, but a transformation in our very relationship with truth.
AI agents now do the work of entire SaaS apps via natural language prompts—no UIs, no seats, no subscriptions needed.
It ate tools like CRMs (Salesforce-style), billing, analytics dashboards, scheduling, support ticketing—anything where humans clicked buttons or entered data. Just prompt Grok/Claude/etc. with your goal + data access, and it executes end-to-end.
Software layer became overhead.
Marcelo Gabriel retweeted
Fidelina Burgos es una maestra de escuela en Piribebuy. No fue sino hace poco que aprendió a tejer el Poncho Para'í. Hoy le pregunté si en qué piensa en las largas horas que lleva hacerlo.
"En nada" -me dijo- "Mis pensamientos flotan. Cuando estoy tejiendo, vivo un milagro".
Marcelo Gabriel retweeted
I have found a lot of the OpenClaw / Moltbook hype boring.
Maybe it’s because I’m not technical. Maybe because there’s just not that much in my life that needs automating. Maybe because I believe that those who are able to focus through the noise will inherit the kingdom of god.
Having said that, I do subscribe to the Chris Dixon views that The next big thing will start out looking like a toy and What the smartest people do on the weekend is what everyone else will do during the week in ten years, so if this many people are captivated, there’s something going on.
I just haven’t seen anyone hit on what’s actually happening.
My hunch, from the outside, is that what we’re seeing is early forms of competition to create the best AI for yourself. Like raising kids to be the best versions of themselves, but for AIs.
You can see it in the way people are posting. Practically none of what they’re showing off their Clawdbots doing is useful. It’s a race for novelty and specialness, to say as much about the “parent” as the kid. I made this thing do this, even if it does it “all by itself.”
Given OpenClaw’s success and the technical skill required to set it up well, people have predicted that we will soon see more cleanly productized versions of AI assistants that can just do stuff for us in the background, usable by normies. And we will! But I don’t think that’s the right takeaway from this. Most normies don’t have that many things that we need automated until we get home robots.
The more important takeaway in my opinion is that we will want to raise our own AIs, and we will want to compete to make them the very best at what we want them to be the best at.
The thing I find funniest about the OpenClaw / Moltbook hubbub is that people are imagining that their AIs are becoming humanlike mainly because of their own very human desire to have and be better and different.
Aluminum, sugar, books, purple dye, glass windows, pineapples, salt, and ice were luxury items once. Then everyone got them. The bar for luxury rises one democratization at a time.
And certainly, if we’re going to have the same thing as everyone else, we want to use it, or raise it, better and differently than everyone else so we can show off our unique, special version of things.
Bandai did $150 million in Tamagotchi sales in their first seven months in the United States by giving people a tiny digital creature that was uniquely theirs to care for, personalize, and show off.
Whatever company seizes on this human desire instead of racing to build another Clawd reskin is going to have trillions of reasons to be proud.
There is a deeper, less toyish precedent: parenting. Every parent thinks that their kid is the greatest kid in the world, and good parents help their kids to become the fullest expression of their passions and curiosities. We read to them, teach them, model morality for them, drive them to class and practice and clubs, and push them when they need a little push, so that they might be the best version of themselves. A world in which every kid was exactly the same would be a bland world.
That is the world we live in with our AI models, though. They are all the same, basically. Not that every major lab’s foundation model pretty much converges on the same outputs—which is true, but a separate conversation—but that each person’s instance of the same model spits out the same thing. This is one of the reasons AI continues to feel like slop even as it improves. Sameness is slop.
Marcelo Gabriel retweeted
Jesús nos enseña que la verdadera justicia es el amor y que, en cada precepto de la Ley, debemos percibir una exigencia de amor. No es suficiente con no matar físicamente a una persona, si después la mato con las palabras o no respeto su dignidad.
Marcelo Gabriel retweeted
My son: “Dad, what should I do when I grow up.”
Me seeing the latest AI models:
Marcelo Gabriel retweeted
There’s a trend of young men reading classic books then posting videos talking about them online, and they’re encouraging their peers to do the same. Usually trends online are ridiculous, but this one is awesome! I hope it continues.





















