Bad data isn’t just an operational nuisance; it’s a silent budget killer.
3 non negotiables for your data hygiene checklist:
• Standarize field values before they hit the CRM (pick list > free text)
• Set up automated duplicate detection rules on create, not post-sync
….
• Run quarterly audits for orphan fields and broken webhook triggers Clean inputs = reliable attribution. #MarketingOps #DataHygiene
Over 70% of enterprise security breaches start at the endpoint yet blind spots remain the #1 headache for IT leaders.
Real time visibility isn’t a nice to have anymore; it’s foundational.
Dive into our latest breakdown of endpoint visibility vs modern threats #CyberSecurity
Stop buying more tools to fix broken processes. Great #MarketingOperations isn’t about stack size;it’s about:
• Data hygiene & reliable routing
• Seamless handoffs between marketing & sales
• Measurable pipeline impact
Architecture > accumulation. #MarTech #RevOps
In B2B, sales reps don’t complain about having “two few leads.” They complain about bad lead quality and missing context. That’s why #MarketingOps isn’t just support, it’s the connective tissue of modern revenue teams. #RevOps #B2B
MarTechExec retweeted
"Why do you spell HappYness with a Y?"
Because it is your responsibility to create happiness for yourself. You. - Chris Gardner #PursuitofHappyness
So inspiring to have @CEOofHappYness at our company kickoff! #TKO2021
I feel like if my job were to advise or help professional/elite athletic teams secure their #Martech stacks, my passions would all align. Until then, good article on #cybersecurity and martech @ToolboxforIT!
toolbox.com/marketing/market…
98% of global CXOs reported increased security challenges -
when the world stayed home
So we assembled a ton of resources to share a range of perspectives-from analyst to #hacker to #CISO
world-at-home.tanium.com/
#CyberSecurity @TheHackersNews
We're hiring! The team at Tanium is growing and in search of "A" players to build the team. Apply below and be sure to follow for more roles opening soon!
#remotework #MarketingAutomation #Martech #marketing
tanium.com/careers/marketing…
Looking for a best-in-class #B2B #marketingops pro for an immediate consulting gig (or perm for the right person). Who’s the best #MOPs person you know?
MarTechExec retweeted
#SpoilerAlert: If you haven’t watched the #GameofThrones finale, this article isn't for you.
Using a great analogy, read all about the future of marketing: bit.ly/2I6WCiX via @cmswire
#B2B #b2bmarketing #valasys #GOTfinal #martech
MarTechExec retweeted
Debunking The Myths And Reality Of Artificial Intelligence forbes.com/sites/cognitivewo… #AI #machinelearning #NeuralNetworks #DigitalTransformation
Successful marketing operations leadership includes:
- Communicating compelling reasons for change
- Diversified knowledge
- Ownership and accountability
#MarketingOperations as the agent of change - @Marketingland buff.ly/2Qvskdi
MarTechExec retweeted
For CMOs and Other Marketing Leaders: 7 Skills of Data-Driven Superheroes blog.treasuredata.com/blog/2… via @TreasureData #marketing
MarTechExec retweeted
Is Your Martech Vendor Serving You Unpalatable Alphabet Soup? @MarketingProfs marketingprofs.com/articles/… #martech #cdp
The first five months of 2018 generated an Earned Media Value of $660M.
In the latter half of 2018, The Earned Media Value of the top 20 brands on Instagram quadrupled up to $2.7 billion!
#influencermarketing #instagram
Top 20 Brands on Instagram Are Worth $2.7 Billion, Reports Influencer DB dlvr.it/R5jFRF #Martech #B2B












