Your marketing degree didn't teach you this. Real #marketing = fixing broken systems. • Attribution gaps • CRM mess • Workflow chaos • Reporting nightmares Campaigns come later. Early-career marketers: this is the real job.

Forget miracle fixes. In this Playbook Broken clip, @myriamjessier explains why the best strategy is the one you test, refine & prove in your own business. Trust your data, trust your process, and skip one-size-fits-all advice. Full episode tomorrow on martech.org

🤖 Is AI telling you what you want to hear or what’s true? @cspenn of @TrustInsights warns that generative AI is becoming a digital “yes-man,” prioritizing helpfulness over truth. Like a chainsaw, it’s powerful but only safe w/ proper guidance. Stay skeptical. 🧠 #GenerativeAI

🚀 “Unique, human-led digital experiences can’t be faked.” Neha Sampat, Co-Founder & CEO of @Contentstack, reminds brands that owning & managing those experiences is key to attracting traffic and that #AI alone can’t replicate the magic. #BrandStrategy #CX #MarketingLeadership

Nonprofits & small businesses: AI is your next big unlock. 🚀 In this Playbook Broken episode, @deemanator (@creatopy) shares how vertical AI solutions could transform impact—like social media once did. Watch: martech.org/unpacking-the-cr… #AI #Nonprofits

🚨 #PlaybookBroken: Sangram Vajre exposes flaws in the classic marketing funnel. 📉 Why metrics like eBook downloads & CTRs are just false positives — and what really matters for business success. Watch here 👉 martech.org/software-isnt-ea…

In our chat with @cspenn of @TrustInsights, we explore how AI tools like OpenAI & Perplexity are reshaping #B2B buying. Christopher shares how AI-driven research sped up vendor comparisons, cut costs, and shortened decision-making. #openai #ai #perplexity #research

Are you ready to embrace uncertainty in marketing? It's a probability game, not a certainty affair. Learn how to let go of deterministic thinking and thrive in complex systems in this Conversations with MarTech episode from Kathleen Schaub: martech.org/how-to-lead-mark…

🚨 BIG AI moves: @salesforce & @ServiceNow invest $1.5B in @Genesys . @NICELtd acquires #AI firms to boost CX. AI + data = essential. We'll talk about it all at MarTech Conference 🗓️ Sept 17 & Nov 4 🎙️ Free virtual events 👉 Register: martech.org/conference/septe… #MarTech #CX

Third Door Media CEO @msirkin breaks down Constantine von Hoffman's article featuring @cspenn on how #AI is reshaping #B2B buying—ending gated content, exposing pricing, and challenging outdated sales tactics. Read more: martech.org/ai-tools-are-rew…

Treating #YouTube like traditional #SEO? Big mistake. @danielleismessy breaks down why top creators (like @MrBeast) play by a different set of rules. Unlock the new playbook for YouTube success 👉 martech.org/why-youtube-seo-… #YouTubeSuccess #VideoStrategy h/t: @msirkin

On the next Playbook Broken, @williamallen of @Cloudflare unpacks the internet’s unspoken deal: creators publish, search engines index, traffic flows, and value follows—via ads, subs, or ego. 🎧 Tune in 7/23 wherever you get your podcasts! #PlaybookBroken #SEO

On 7/23, Playbook Broken welcomes @williamallen, VP, Media & AI Privacy @Cloudflare to explore the tension between big AI platforms and creators. How can artists, publishers & site owners secure fair value? Stream anywhere you listen to podcasts! 🎙️ #AI #content #cloudflare

New on Playbook Broken: Octave CEO Zach Vidibor breaks down the evolving roles in marketing—rev ops, content, field, PMM—and the friction with sales & demand gen. Clarity + coordination = critical. @msirkin Listen now: martech.org/ripping-up-the-r…

Ripping up the rulebook: Marketing’s new frontier martech.org/ripping-up-the-r…

🚨 Tomorrow on Playbook Broken: Zach Vidibor of Octave breaks down why old-school product moats are fading fast. In a world of rapid dev cycles, clear value and tight team integration matter more than ever. 🎧 Don’t miss it! #Product #SaaS #PlaybookBroken #AI @msirkin

📉 Rethinking old playbooks: Zach Vidibor, CEO of Octave, joins @msirkin to unpack why traditional ICPs, TAMs & firmographic filters like revenue & headcount no longer work in today’s fast-changing market. 🎧 Catch it Wednesday on Playbook Broken! #B2B #Marketing #Growth

Season 2 of Conversations with MarTech kicks off with Lisa Cole (@CMOInnovator) , #CMO of 2X, on how marketers respond to downturns—pause or push forward? Hear why some lean into uncertainty to unlock growth. 🎙️ Watch now: martech.org/how-to-lead-mark… #martech #marketing #economy