Color psychology is real, but it's not magic. Blue doesn't automatically mean trust. Red doesn't automatically mean urgency. Context matters. Category matters. What everyone else is doing matters more than the psychology textbook.

Simplicity is the ultimate sophistication.

“Design is so simple. That’s why it’s so complicated.” — Paul Rand

Less is more.

We used to call this plagiarism. Now it’s legally “inspiration.”

Simplicity is a test of courage. Adding "one more detail" is how great brands die.

On point.