Introducing Continuum™, the evolution in Sonic Branding. It's the premier music solution for brands, simplifying sonic identity management, music selection, licensing and use all in a single platform. The Sound of Your Brand, At Scale.

Coming to the #TMRE24 stage soon: our award-winning partnership with @SentientInsight 💡 Join us as MMS' @McGL212 and Sentient's @aaronashleyreid share insights on how data & audio can come together to create a powerful brand story.

Not every sonic logo can be Netflix’s “ta-dum” or McDonald's “ba-da-buh-buh-bahh.” The truth is that most Sonic Logos are Dead-On-Arrival. For @advertisingweek, @joelbeckerman shares 4 questions marketers should ask to ensure you achieve sonic success.

Brands don’t need to be in the entertainment industry to embrace the power of immersive sound design. From workplaces to retails stores, MMS’ Ben Arons (VP, Director of Music Technology) shares 5 locations where #immersive sound can make an impact.

We know the search for on-brand, safe-to-use music for social can be challenging. We’re making it easier with our AI-powered similarity search tool, Continuum™ SoundMatch 🔎

With their distinct approaches to music and sound on social, it’s no surprise that #beauty brands like @elfcosmetics and @fentybeauty are winning in their category. In fact, research shows that using on-brand music in social & digital content can boost emotional engagement 27%!

“I think it’s necessary to have something that opens up your creative lens,”says proud gear head @MickeyAlexander (Senior Music Producer + Creative Director). He joined @Adweek's @AgencySpy to share how the Roli Seaboard has expanded his creative horizons.

Don't rule out the power of the earworm! There's a reason jingles have had a revival: catchy melodies are quantifiably proven to boost brand recall. @joelbeckerman joins @Forbes to discuss how nostalgia & data come together to create the songs that stick with us.

Not only do we have one project in the running for a big win at the #TransformAwards — we have two! 🏆 🏆 In a record year for @TransformEvents, both our sonic identities for Corona and Cinnamon Toast Crunch™ have been shortlisted in the category of Best Audio Brand.

Tim Hortons is part of the fabric of Canada 🍁 It was an honor to create a timeless & flexible sonic identity that celebrates the brand's rich heritage — with a modern twist. Listen in to the new sound of @TimHortons: mademusicstudio.com/work/tim…

Music has long played a key role in sporting events. That's no more true than on the biggest sports stage in the world: the Olympics. MMS' Danielle Venne (ECD, Music Production) outlines the ways that music will create an emotionally evocative experience at #Paris2024:

Your sonic logo is doomed. Here's why👇 In @Adweek, MMS' Lucas Murray (VP, Supervising Music Producer) shares 4 challenges brands face when creating & launching a sonic identity. Get ahead of these obstacles and you'll be on the path to sonic success. adweek.com/brand-marketing/y…

Which Camp Are You In? 🌲 Our clients at @NatureValley always know how to help fuel your outdoor adventures, no matter the craving. We're loving the spirit they're bringing to this year's summer campaign! youtu.be/WZpgE3wN6sk?si=YxeY…

Is your summer playlist getting stale? We have your new song of the summer with the award-winning sound of Corona 🌴 Dive into our case study to hear we used music to capture the same relaxing feeling you get when you drop a lime into a bottle of Corona.

As @ampnow1 members ourselves, we're particularly excited by their latest news: MMS' Amy Crawford (ECD, Music Products) has been elected President of AMP's East Chapter Board 🎉 Learn what's next for AMP's new era here:

It's noisy in the supermarket aisle, with an endless selection of brands at consumers' fingertips. How do modern #CPG brands cut through the clutter? Learn how some of the world's biggest brands are using sonic branding to stand out: