Associate Professor, Strategist, Author. Dedicated to delivering innovative solutions to complex problems. Beth Donnelly Egan
Syracuse, NY
Joined July 2013
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"Who is the ad whiz that came up with that one?" We've all scratched our heads at ads that seemed so bizarre you wonder how they made it on air. @Carmenemmi @morningbrew explores this phenomenon. It was a fun conversation!
#ads #advertising #video
youtube.com/watch?v=SakXXiPF…
Here in my #TEDx talk I address how data sharing is critical to protect #Democracy. Please, watch, share, like, comment.
#TedTalk #data #DataPrivacy #Advertising
youtube.com/watch?v=npLe2N6E…
Vote for my session to be selected at SXSW 2024! I'll be unpacking the story of digital ads and showcasing how they fund diverse creators and the digital economy. Vote by August 20th (vote early, vote often! really) panelpicker.sxsw.com/vote/13…
Do you support the AMERICA Act? Before you answer,
consider the impact.
lnkd.in/evqbGGHb
#data #dataprivacy #advertising #bigdata #bigtech
0%Yes - our data is our own
100%No - it hurts small biz
1 votes • Final results Beth Egan retweeted
.@newhouseADV associate professor @MadAdProf served as a consultant on a report from the Data Catalyst Institute. The research, for the first time, quantified digital advertising’s value to small business advertisers and publishers. #TeamNewhouse
newhouse.syr.edu/news/egan-w…
Beth Egan retweeted
Next up at #RealChemSXSW, our client Sally Susman, Chief Corporate Affairs Officer, @pfizer and Author of "Breaking Through," is chatting with @eramshaw, Co-Founder & CEO, @19thnews about the 10 principles that she developed over nearly 4 decades in comms, politics & business.
Beth Egan retweeted
We’re kicking off our Healthcare Innovation Day with behind-the-scenes perspectives from panelists who have collaborated with their organization to bring development tools, AI, and mixed reality into the operating room. #RealChemSXSW #client
Success does not equal being anticompetitive. bit.ly/40eveXw
#Advertising @ConnectedCoun @Google #DOJ #Digital
While I don't make a habit of slogging through legal briefs, U.S. v. Google is worth the read. If only to understand how much our legislators don't understand about advertising's role in maintaining a free and open internet. bit.ly/3RiMx5x
How do you describe the difference between first party & zero party data? #Data #advertising #DataAnalytics #thirdpartydata #firstpartydata
0%ZP is more robust
0%FP is more accurate
0%There is no difference
0 votes • Final resultsTFW the reporter (@tiffkhsu ) picks just the right quote from your conversation. #superbowl2022 is this weekend. Not sure which team will win the game but there are lots of #advertisers hoping to win your hearts and mind. #thenewyorktimes has a sneak peek.
nyti.ms/3uNqgDN
Where's Zuck? Facebook's latest campaign try to convince they are out to protect you. With an ad buy mostly on @CNN & @FoxNews who are they really after? I shared my thoughts with @kerrymflynn @Meta #FacebookMeta #PrivacyMatters #dataprivacy #DataScience
cnn.it/3o8Phof
Beth Egan retweeted
What's the secret sauce to building a successful brand? Join @RealChemistry_ branding masterminds @psimas1
& @HowieChanHowie for an interactive workshop to find out. Monday, Oct. 25 @ 6PM ET. Register ➡️bit.ly/CSCBrandingWorkshop
cc: @NewhouseSU @SyracuseU
#SocCommDays
Big thank you to @JimGWeiss and @RealChemistry_ for sharing your wisdom to our our @NewhouseSU students. Take a look at Jim's advice for your #career bit.ly/3AXzugn @SocCommSU #SocCommDays #socialcommerce #socialmedia
To all #hiring managers. I implore you to PLEASE take this advice. You torture #entrylevel folks and pay them a pittance anyway. Thank you Emily. #hire #Employment #employer #interview
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Alyssa Milano // COVID Vaccine PSA youtu.be/Y3S5tPDM3ug via @YouTube
Enter Stukent's #TeacherAppreciationWeek Giveaway to win a $1,000 Amazon gift card! See the full list of prizes and entry instructions ➝ stukent.com/teacher-apprecia… kingsumo.com/g/nnzkgk/stuken…
Thank you @AliaKemet for sharing your thoughts @Adweek #smwnyc. If you're not following what Alia is doing for @mccormickspices you should!
#socialmedia #socialmediamarketing #Advertising #influencers #contentmarketing #DEI
Beth Egan retweeted
Last week, we welcomed keynote speaker @iamthewawrus, Chief Marketing Officer at @Walmart, to share how America’s largest retailer has leveraged its platform to serve as a force for good, especially during the COVID-19 pandemic. #SocCommDays #SocCommSU