Apple held a foldable phone patent since 2011 but let Samsung ship "cheap and crappy" versions for seven years before deciding the market was ready for them to care. macobserver.com/news/apple-c…

Apple's doing an all-day hands-on event in LA for touchscreen MacBooks instead of just streaming a video and shipping review units. Someone really wants to control the first impressions on this one. macobserver.com/news/apple-i…

Apple finally made a foldable and priced it like they're daring you not to buy one. macobserver.com/news/apple-i…

Apple's betting big enough on the base iPhone 18 to start production six months early. Either they know something about the feature set we don't, or they're trying really hard not to repeat the 16's slow start. macobserver.com/news/apple-e…

No Man's Sky took eight years to go from disastrous launch to redemption story, and now they're charging $20 for it on your phone like it's 2016 all over again. macobserver.com/news/no-mans…

Amazon's knocking $500 off the 2TB M5 Pro config because they know nobody buys that one at full price. macobserver.com/deals/m5-pro…

AirPods 4 launched two months ago at $129 and they're already down to $79 at Walmart. That's a 39% discount on a product Apple's still actively marketing as new. macobserver.com/deals/airpod…

The HomePod mini hasn't been updated in five years but sure, let's call it "mini 2" like this was part of some regular release cadence. macobserver.com/news/apple-t…

$600 off a $4,000 laptop is a 15% discount, which sounds great until you realize you're still spending $3,500 on a computer that most people will use to check email and browse the web. macobserver.com/news/m5-max-…

The iPhone 18 Pro's f/1.48 aperture lets in more light before the software kicks in, which matters way more for video than photos since you can't do multi-second exposures on a moving clip. macobserver.com/news/iphone-…

Four physical aperture settings and Apple still won't let you shoot full manual mode — you're picking from a dropdown in an app that still applies computational magic to every frame. macobserver.com/tips/how-to/…

The iPhone can finally do what $200 cameras have done for two decades, but only if you bought the Pro model. macobserver.com/tips/how-to/…

You can finally lock white balance so the camera doesn't swing from tungsten orange to daylight blue mid-video, but only if you bought the Pro. macobserver.com/tips/how-to/…

The iPhone 18 just came out and the first thing you need to learn is the three-button panic sequence to unfreeze it when it stops responding. macobserver.com/tips/how-to/…

Consumers have been begging for thinner bezels for years and Apple's response is "okay fine, we'll do it on every iPad at once." Maximalist move. macobserver.com/news/upcomin…

The foldable iPhone gets a Focus toggle on the lock screen while the rest of us are still diving into Control Center like it's 2017. macobserver.com/news/iphone-…

They're not just slapping touch on the current macOS—they're testing it with 27.2, which means the whole interface is getting reworked to avoid giant buttons and Fisher-Price UI. macobserver.com/news/oled-to…

The iPhone Duo unfolds to basically the same width as the Pro Max is tall, but half as tall as the Pro Max is wide. Gonna need a whiteboard to shop for phones now. macobserver.com/news/video-s…

Can't call 911 on your iPhone 18 Pro Max if you're on AT&T. The carrier's fix is a text message telling you to install an update. macobserver.com/news/att-tel…

Someone at Apple posted the Final Cut Pro 13 walkthrough to YouTube, panicked, and deleted it. Too late — the internet already grabbed the chapter markers with every new feature listed out. macobserver.com/news/leaked-…