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McMaster Digital Transformation Research Centre (MDTRC) is a multidisciplinary research organization bringing together top researchers from @McMasterU & beyond.

Ontario, Canada
Joined April 2017
Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)Photo by MDTRC (@MacDTRC)
The new McMaster Safety App is now available, which provides students, staff, and faculty alerts about campus closures and emergency instructions. Learn more: security.mcmaster.ca/safety-…
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Are you a #lifescience #startup looking to commercialize your solution? Apply to the SOPHIE program and leverage up to $100,000 in matching funds, while working directly with an academic or hospital partner in the #HamOnt #lifesci ecosystem. Details: innovationfactory.ca/funding…
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The decision-making process in a #retail environment has become increasingly complex to understand with changes in #technologies and consumer attitudes. Why did a shopper pick up a product? Why did they put it down? Dig deeper into the mind of shoppers: mdtrc.mcmaster.ca
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Eye-tracking gives you unbiased view into your user’s behavior, thought patterns, and decision-making process empowering you to design and create products and services that your users will love to use. Learn more mdtrc.mcmaster.ca/ @DeGrooteBiz @McMasterU #uxdesign #ux
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Talking with many great people at today's @cityofhamilton Seniors Kickoff with @GilbreaCentre @McMaster_PACE @MacDTRC @EmboldenStudy and MIRA-iGeN
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Looking forward to today's SOLD OUT event, showcasing opportunities to get involved in #agingresearch at @McMasterU - including the exciting new @VOICE__Global Canadian platform!
Tell us what matters to you! Register Now: eventbrite.ca/e/615130109717 May 12, 1-3 p.m. at 100 Main St. W., Hamilton, celebrate the launch of @VOICE__Global in Canada with a public talk by @jenniferheisz and interactive research fair. Everyone is welcome! @McMasterU @clsa_elcv
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Thank you to everyone who attended our MUXL Launch @DeGrooteBiz on April 27th!! A special thank you to @AlfredoTan for sharing his expertise on User-Experience and design!! @McMasterAlumni @McMasterU For upcoming events visit: mdtrc.mcmaster.ca/events/
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Thank you to everyone who joined us on April 26th for the celebratory launch of our Mobile User Experience Lab (MUXL) on Main Campus! Our guests enjoyed connecting on this shared initiative and were able to have the first tours of MUXL. Thank you to everyone in attendance! 😊
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If you're interested in attending upcoming events please visit mdtrc.mcmaster.ca/events/
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Tell us what matters to you! Register Now: eventbrite.ca/e/615130109717 May 12, 1-3 p.m. at 100 Main St. W., Hamilton, celebrate the launch of @VOICE__Global in Canada with a public talk by @jenniferheisz and interactive research fair. Everyone is welcome! @McMasterU @clsa_elcv
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Thrilled to join @MacDTRC at for the launch of their Mobile User Experience Lab (MUXL). Great to hear from Dr. Khaled Hassanein how MUXL removes accessibility barriers for the testing and evaluation of digital technologies across Ontario. More info: ow.ly/Yw5w50NYA1R
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We are excited to welcome our guests to our industry event today for the second launch of our Mobile User Experience Lab (MUXL) !!! We look forward to seeing you at 1:30PM.😊😊😊
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So excited to be at the launch of the Mobile User Experience Lab! @MilenaHead @MacDTRC @McMasterU
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At the @DeGrooteBiz MUXL launch - an amazing mobile research RV that promises to bring research to the community!
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Mobile User Experience Lab (MUXL) LAUNCH - Researcher Event happening today @phoenixmcmaster at 3pm! We are excited to welcome you to the launch. See you there! :)
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We are excited to welcome you to the MUXL Launch this week! @McMasterAlumni @DeGrooteBiz alumni be sure to register today, registration closes soon! Click here to register: eventbrite.com/e/mobile-user…
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