Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re giving you a never-before-seen look at what drives growth.
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“Is Meta rigging my CPMs?!”
We visited their headquarters in New York to find out.
Why do new brands pay more?
How does Andromeda pick ads?
Why am I reaching the same ppl?
Can more creative expand reach?
Does organic help paid results?
What will bring down my CPMs?
Sukhesh Miryala (PM, Meta) shows us under the hood of Meta’s ad delivery system with @couuor @codyplof @connorrolain
“The prices are just an outcome of this market mechanism, of how much supply we have and how much demand is in our system at any given time.”