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Strategic agency focused on answers to the big questions facing associations. We tweet about forward-thinking dialogue for sparking smart, data-driven growth.

Chicago, Illinois
Joined April 2009
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Making Room for New Products - Successfully launching and maintaining new products and services requires organizations to sunset others. #helpingassociationsthrive #myb #newproductdevelopment hubs.ly/H0Wlk-40
Why is a strategic plan necessary for your annual conference?
Ready for Wednesday's lunch and learn? Check out this video with John Folks and Max Suzenaar as they discuss how organizations are strategically re-imagining their conference strategy and experience. youtube.com/watch?v=EMlFOcG6… #Conference #eventprofstalk #EventsIndustry #myb #pcma
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Regardless of your conference plans this year, it's always a good idea to re-imagine what "could be" while also listening to the data so we can deliver what it "should be." Listen in as Max Suzenaar discusses in this should video: youtube.com/watch?v=vhTYQuqz… #pcma #assnchat #mpi #myb
We did some digging on virtual conferences. Some quick takes on what to look for and who the main players are: myb.net/blog/navigating-the-… #virtualevents #asae #eventprofs #conferences #associations #eventmanagement
Organizations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. Here's a nice primer on some of the decision factors involved and the competing platforms: bit.ly/2IMyrXD #virtualevents #pcma #meetingprofs
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While many events are being postponed, it may be a good time to evaluate your meetings to see how they can be improved. bit.ly/2Q1Ll8i #meetingprofs #eventprofs #conferencecancelled #myb #mindingyourbusiness
Minding Your Business retweeted
This week Roger Dow, President and CEO of @USTravel delivered the 2020 State of Travel Industry address at the @PressClubDC - in case you missed it, check out the recording below #PCMA #PCMAChesapeake #MeetingProfs #EventPlanner #MeetingsMeanBusiness ustravel.org/events/state-tr…
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Whether you are traveling or not, COVID-19 will likely impact your organization or your clients in some way. Associations Now published a post about business continuity best practices. lnkd.in/e689H58 #meetingprofs #associationchat #businesstrends #businessleadership
As we continue to hear about several conferences and events being affected by COVID-19, many organizations are sharing best practices and the steps they have taken to protect their employees and members: bit.ly/2TFGZEV #covid19 #conference2020 #eventprofs #pcma #myb
Great insight! When employees are passionate enough to share about what their company does and what their vision is, that can often be a great sign of the type of company you want to work with. associationsnow.com/2020/02/… #associationmanagement #brandambassadors #employeesmatter
Has the coronavirus impacted how you are preparing for your event this year? These associations have already taken action to adjust or postpone their events: associationsnow.com/2020/02/… #pcma #mpi #associationchat #meetingprofs #mindingyourbusiness
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The World Health Organization created this must-have resource for anyone planning an event this year. It includes key planning recommendations for large events in the context of the current COVID-19 (coronavirus) outbreak. bit.ly/32GoWCE #mpi #pcma #assnchat #eventprofs
All members are technically, "customers." But, not all customers are members! Your customer universe may be bigger than than you realize. Find out how to leverage your whole universe. bit.ly/38tjvsS #asae #associationchat #assnchat #membership #mindingyourbusiness
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Knowing WHY your association exists, rather than being enveloped in the closed circuit of WHAT you’re doing, or HOW you’re doing it – is critical to staying relevant and delivering meaningful change. bit.ly/2SrSfFH #assnchat #ceo #strategicplanning #trends2020 #myb
Just a quick note of appreciation to everyone who has been following "The Modernization of Associations". Good stuff is being produced here! myb.net/resources-for-the-mo… #mindingyourbusiness #asae #pcma #associationchat #meetingprofs
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Transform your next conference by asking attendees "foundational questions" about their experiences. Find out what to ask here: bit.ly/39oWxD7 #assnchat #associationchat #meetingprofs #eventprofs #pcma #mindingyourbusiness
Before our plans get set for the year ahead, we need to know our association's "state-of-the-union." Creating a strategic dashboard is essential in this regard. Stephen Gabourel, Director of Research & Data Insights at MYB explains: bit.ly/2HdzfUJ #assnchat #asae #myb
Association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects their particular interests and needs. So, how do we meet these expectations? bit.ly/2uvDA31 #ASAE #assnchat #MYB #PCMA