MondoTrends has been out for two months now, and the response has been overwhelming! I've been demoing it to teams, leagues, agencies, and media companies, and I wanted to share some of what customers and prospects have actually said. Here are 10 real reactions, anonymized: 1"CrowdTangle on steroids - I think that's very accurate." - a marketing agency 2"This website is so much better than CrowdTangle." - a sports commerce company 3"This feels like a better version of Tubular... more detailed than CrowdTangle was." - a media company 4"At that price point, it's pretty close to a no brainer for us." - a media company 5"This is kind of the missing piece." - an NBA team 6"We don't have anything currently like this." - a pro women's soccer club 7"This is gonna be huge, especially for our sales team." - an NFL club 8"The sales enablement piece is the most compelling." - an outdoor media brand 9"I haven't seen that, so that was awesome." - a racing league 10"I really like how dynamic it is and how you're able to manipulate the data." - a sports agency MondoTrends is competitive benchmarking and content intelligence for teams, leagues, and brands. You can see how you stack up against your peers, see who is sponsoring what, and slice the data yourself instead of waiting on a report. Thank you to everyone who has taken the time to give me honest feedback. Don't you want to check it out too? Send me a DM and I'll walk you through it.

Game, Set, Collect: Coco Gauff is Your New Favorite Collector. According to data from the MondoTrends Cards and Collectibles Social Index, which tracks the biggest accounts in the Hobby across all social networks, her unboxing videos are performing very well. sports.yahoo.com/articles/ga… via @YahooSports

Training camp is the one stretch of the NFL calendar where social teams get real access to players. Here's what they actually did with it. We pulled post-level data for all 32 teams across TikTok, Instagram, YouTube, X and Facebook during the 2026 camp window (Jul 15–Aug 25) using the MondoTrends National Football League (NFL) Teams Leaderboard, then looked for the patterns that beat the league average repeatedly — not the one-off viral hits. 1. Lighthearted pranks: +290% engagement lift, cross-platform The New York Jets' "that's awkward, were you not invited?" bit: 304.5K engagements, 6.74x their TikTok average. Zero football content. All personality. 2. Teammate duos: "Tag your bestie" framing built on real friendships (Cincinnati Bengals leaning on Burrow & Chase, plus Dallas Cowboys and San Francisco 49ers versions) cleared 25K+ engagements on formats that cost almost nothing. You can't script chemistry. You notice it. 3. QOTD: +66% lift vs. the league average post Off-topic pop culture questions grabbed pitch-side while access is highest. The Arizona Cardinals Football Club Soulja Boy moment: 608K views on a 15-second ask. 4. Emotional connection content: +150% lift Josh Allen's rescue puppy post was the biggest in the dataset: 536.8K engagements, 2.44x the Buffalo Bills TikTok average. No football knowledge required to feel something. 🐶 5. Season firsts Name the moment, then get out of the way. "@stefondiggs has arrived 📍" — 120.8K engagements, 4.79x the Washington Commanders' IG average. The shortest caption was the strongest performer. The thread connecting all five: these are pillars, not ideas. A format with a name and a recurring slot can be measured on its own — so the call on what to keep, kill, or fund next camp is backed by a season of data instead of a hunch. Nice work by @MTZLER with the analysis on this one.