B2B demand gen leader. Built the EMEA engine behind a $1.2B acquisition. Pipeline over vanity metrics. UK-based.
Hampshire
Joined February 2012
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Aldi roasted every UK supermarket…
B2B’s version of edgy: “unlock synergies” next to a stock handshake.
SAP: bought growth, can’t ship a UI update
IBM: invented the category, forgot to tell anyone
Salesforce: yes, & an upsell for that
Budgets. Data. No nerve.
Portsmouth & Fareham business owners . Your social content is costing you customers!
If your Instagram/TikTok isn’t bringing in bookings, it’s not working.
I create real, relatable content that:
•Gets local attention
•Builds trust fast
•Turns viewers into customers
Perfect for:
Restaurants, salons, gyms, home brands, clinics, cafes
No big production. Just content that actually converts.
Fareham based, can film on-site.
Portfolio: michellesoperdyer.my.canva.s…
Michelle Soper-Dyer | B2B Demand Gen Leader retweeted
CREATOR JOB 📱
PAY: $24–$48/hr
Marketing agency hiring social media creators to produce short-form UGC-style content for major brands.
Repost + Comment “CREATOR” for the application link sent to your DMs.
Michelle Soper-Dyer | B2B Demand Gen Leader retweeted
UGC OPPORTUNITY 🐶
PAY: $250 - 1 Video
Pet care brand hiring creators with dogs to film short testimonial videos (8–20s vertical).
Repost + Comment “DOG” for the application link sent to your DMs.
Michelle Soper-Dyer | B2B Demand Gen Leader retweeted
APXM-6200 is "Best in Show"!
Our new #RISCV application processor has been awarded Best in Show for Microcontrollers, Microprocessors & IP in the @embedded_comp Awards. Congrats to all who worked on this product, and thank you judges for the recognition!
hubs.ly/Q02sdKDq0
Do you remember when you joined X? I do! #MyXAnniversary
Bit of a personal one today. #wls was the best decision I ever made in my life. Bye bye 30kgs #gastricsleeve #selfcare
instagram.com/stories/dr.eln…
One of the greats #ripskipmiller linkedin.com/posts/skip-mill…
Netflix 'Fool Me Once': Where to Get Maya Stern's Outfits femestella.com/netflix-fool-… via @femestella
I need this wardrobe! #FoolMeOnce #OOTD
My 12 month #careerbreak is coming to an end 😢 23 countries in 2023. 🌎
Tennis ✔️
Air rifle shooting✔️
Dance tango ✔️
Ski (badly) ✔️
Scuba dive ✔️
#marketing #griefrecovery #divorcerecovery #emptynest #b2bmarketing #mentalhealth #therapy linkedin.com/posts/michelles…
Tomorrow is a huge day…..not only will #England make it into the #euros2021 final - sorry #Denmark 😍 but the #bpitour2021 stops off in #EMEA. Join @SAP & @signavio #itscominghome
I can’t think of a better way to get ready for the semi-final 🏴 🇩🇰
signavio.com/bpitour/
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Great first day with @signavio at #signavioworld2020 Don't miss the #DigitalTransformation event of the year!!
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I’m so excited about this event! #signavioworld2020
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Michelle Soper-Dyer | B2B Demand Gen Leader retweeted
When @navow asked Euan Crosby from @signavio "Where can we mostly use AI in recruitment?" he stated ''AI is a great solution but we as humans need to make the final decision'' #WITSummit #AI #Tech
Dolly Parton is donating $1M toward finding a cure for COVID-19 as she encourages others to give what they can
via dailym.ai/ios mol.im/a/8177635