Hi, I'm building AI Agents for entrepreneurs. I tweet about productivity, product marketing, AI, and storytelling.
Ottawa, Ontario
Joined December 2013
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Failure story.
I've been trying to get active leads from social media through organic posts, but got zero sales so far.
I reflected on the factors blocking the success:
1. Flagship product launch pending due to legal considerations:
Working in a Canadian start-up means I need to stay on top of legal matters. I'm consulting with an expert legal team to review the documents.
However, the flagship launch is at a standstill, so users cannot try out the product.
2. Late entry to the AI automation market:
The AI-savvy people in my network have already found their favorite AI workflows, and some have built tools with cheaper alternatives. Even if our tools can do a better job, the opportunity cost for the client to book a meeting and discuss our tools probably doesn't make sense at the moment.
3. General doubt:
How good are the products, actually? Some users have expressed interest but are still waiting to see the output. Hopefully, when we launch, the doubt will be gone or reduced enough to strike up an engaging conversation.
4. Lack of social proof:
The above four factors have kept the social proof numbers still and pinned our marketing success down.
5. More content required:
Content planning, production, distribution, and performance evaluation make up the content flywheel. It's a labor-intensive task, but the AI tools we use have been helpful. But there needs to be humans in the cockpit to direct the tools.
I've also been planning a paid ads campaign and a viral content series, but overall, these tasks require massive creative energy. And we lack the necessary human resources to tackle all fronts.
Apart from failing in social media, I've had some success from my network. I closed one deal, and another one is in the making.
September is a challenging month for the GTM department at AI Buddy Catalyst Labs. 22 days left to 2x the current MRR. Let's go.
#reflection #buildinpublic
Workshops are in full swing to prep for Hackathon 3.0 (Build to Convert), organized by AGI Ventures Canada! #BuildToConvert #AIHackathon #AGIVenturesCanada
solve a problem user is facing
but user isn't answering you
visit trustpilot and reddit to read user complaints on competitors - sounds like a good idea, never tried before
Reconnected with an unexcited client and gave news about updates.
Posted a GTM video talking about the product.
Sold one product.
My CTO reminded me that the AI Agent race will only last a few years, if we're lucky.
I'm glad I have a team to support me.
It's scary out there!
The biggest I made in my GTM plan has been speaking to 1-2 users every week. I need to speak to users every day!
We don't need AI to replace everything. Is this too hard to accept?
Vogue’s August issue has begun to use “AI models” instead of human models for some of their photoshoots.
xitter.cf/CANDYN3CKLCE/status/19…
Excited about "Eh I" Summer Vibe Hackathon on Saturday, July 5!
lu.ma/yet47t4v?tk=oAH15n
#vibecoding #InvestOttawa
This is a critical finding! I hope heavy LLM users are taking notes.
RIP, Donald Sutherland.
With a heavy heart, I tell you that my father, Donald Sutherland, has passed away. I personally think one of the most important actors in the history of film. Never daunted by a role, good, bad or ugly. He loved what he did and did what he loved, and one can never ask for more than that. A life well lived.
Sohan Haidear retweeted
4 types of marketing, but with pancakes:
Brand marketing: “It’s home.”
Product marketing: “It’s an industry-leading syrup delivery system.”
Content marketing: “What’s the difference between pancakes and waffles?”
Demand gen: “Just eat it. EAT IT.”
Sohan Haidear retweeted
Today is a big day for @Shopify and brands that are #PoweredByShopify!
Here are the important updates you need to know 👇 – at Manhattan, NY
