@MPopkiewicz

CEO @Mirriad Focused on #adtech and the disruption of the #advertising industry. I share news about #advertising | #Adtech | #Productivity | #Video

 London, England
mirriad.com
Joined January 2012
  • Tweets355
  • Following712
  • Followers147
25Media
Mark Popkiewicz retweeted
Mirriad@mirriad20 Feb 2018
Is Groovy, Python or Java your thing? Help our team of coders at Mirriad in London develop our in-video advertising solution. Try our coding challenge here: hr.gs/developmirriad
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Mark Popkiewicz retweeted
Mirriad@mirriad13 Feb 2018
Have a look at our exciting new showreel highlighting the benefits of Mirriad In-Video Advertising. Watch the full video on our new website (mirriad.com) and get in touch to see what Mirriad can do for your Brand.
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Mark Popkiewicz retweeted
Mirriad@mirriad23 Jan 2018
“In today’s world, where audiences are ignoring traditional ads more and more, or blocking them, it is critical for an advertiser to be able to benefit from great content in a natural way.” - Mark Popkiewicz, Mirriad CEO. @GuardianUS ow.ly/PNxH30hXsnU

Forget product placement: now advertisers can buy storylines

An episode of US show Black-ish saw a lead character discussing an ad campaign by Procter & Gamble. Is this the future of television?

theguardian.com
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Check-out the first article from my new monthly @moneyinccom column on how TV advertising is evolving. ow.ly/lj0J30fW9rm @mirriad
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Mark Popkiewicz retweeted
Mirriad@mirriad4 Oct 2017
A new universe of ad possibilities: Our ad unit is not skippable, blockable, and is brand safe. @MediaVillageCom ow.ly/n4YH30fDwBj

Native In-Video Ads Bring a New Universe of Possibilities

Helping an agency figure out how to embrace and buy such a product must be difficult, but a key part of what Jodi's team does is to help her clients think about bigger and broader possibilities, then

mediavillage.com
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Mark Popkiewicz retweeted
Mirriad@mirriad25 Sep 2017
We're excited to be launching our largest Mirriad campaign to date with Tangeche & Youku! ft.com/content/b63a0ab8-9faf… via @FT

UK group Mirriad to enjoy first fruits of video ad deal

Brands superimposed into programmes will be watched by Chinese viewers on Youku

ft.com
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We skip #ads b/c they get in the way of the viewing experience. The best way to reach viewers? Product integration ow.ly/v55l30ehQC3
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Mark Popkiewicz retweeted
Mirriad@mirriad9 Aug 2017
Seamless product integration by Mirriad, can you say mind blown? @ReesesPBCups #mirriadmagic gph.is/2tZMYWf
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Curious to see how the 6s ad will be received @FOXTV @bristei If all goes well, will other networks follow suit? ow.ly/w7vS30e7sNT

Fox to Test Six-Second Ads During ‘Teen Choice’ Awards

Fox will test a YouTube advertising staple - six-second ads - in an experiment to determine if TV viewers prefer shorter commercials

variety.com
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Agree we should look at max value of each tech in its given industry,not apply it to the world as a whole @bobodtech ow.ly/5PsN30e3v2n
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Mark Popkiewicz retweeted
Mirriad@mirriad28 Jul 2017
Calling all entertainment enthusiasts with social media and TV experience. Join our NY team! linkedin.com/jobs/view/35625…

Regional Export Manager Jobs in United States (2,000+ Open Roles) | LinkedIn

Today's top 2,000+ Regional Export Manager jobs in United States. Leverage your professional network, and get hired. New Regional Export Manager jobs added daily.

linkedin.com
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Here is some #Wednesdaywisdom from agency execs regarding productivity hacks @Lucy28Southern @Digiday ow.ly/I2vT30e3w9w

'Block, delete and report': Productivity hacks from agency execs

"Eat the frog: Tackle the bigger problems first rather than putting them off and letting them lag."

digiday.com
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Interested to see how Comcast's Xfinity Instant TV will compete with SlingTV and others @sarahintampa ow.ly/Jbdv30e3sEm
.@Discovery to acquire Scripps Networks Interactive ow.ly/delA30e3s5U
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Mark Popkiewicz retweeted
Mirriad@mirriad31 Jul 2017
Mirriad is proud to announce four new global hires to the company - welcome aboard! ow.ly/E4QH30e3txk
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Great chat today with @IBMforMarketing regarding #AI in the marketing field!
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adweek.com/digital/why-brand… @Adweek
A8: @Loreal is incorporating #AI to help improve their customer experience both in store and online! #watsonmarketing
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A6: #AI provides the customers with relevant info about the topic at hand, allowing them to make the best decision #watsonmarketing
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A3: AI is helping marketers face the ultimate challenge of "what does the customer actually want" #watsonmarketing @IBMforMarketing
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