Director of Strategic Planning @TBWA\RAAD / Pop Culture Addict / News Junkie / People Lover

Dubai, United Arab Emirates
Joined December 2009
Why do we need to make an anti-hero of someone in order to recognize another hero? I am not a @KimKardashian fan, but I am damn sure that she is a hero at least to Alice Johnson and other convicts who she helped free through her work and advocacy on prison reform. #CovidHero
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I have decided to publish one positive piece of brand/marketing or random news everyday until this crisis is over. Because we all need a ray of sunshine in this storm. Bravo ⁦@Starbucks⁩ #brandpurpose #brandloyalty www-businessinsider-com.cdn.…
What if we were calling it “physical distancing” Instead of #SocialDistancing ? A bit less depressing and a bit more accurate in the era of social media, no? #CoronaEra Brilliant design from @nytimes
#InspirationFriday Interesting move from @CocaColaCo in the #Philippines. While all brands are trying to jump on the #coronavirus conversation, what if, the true power of a brand was its ability to stay silent and act, instead.
In this era of #coronavirus and #selfisolation, we get to remember and appreciate the true originals, that’s why I am officially back on @Twitter ! 😍
Conference on Cause marketing and brands at #wiedenkennedy with a focus on #LGBT causes.… instagram.com/p/_DRavMxnLu/ – at Manhattan, NY
You can be 47 years old and still think you are a cowboy! #cowboy #homedepotcalamityjane tinyurl.com/pnqnq86
The @Pontifex won 1M #followers on @twitter after his visit to the US and lost 500K of them after his meeting with Kim Davis. #BrandFail
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We did it! Proud to be a Mad Runner! #hoboken #5k in 33 minutes! #DDBNYC #madmen #NJ #madlife… instagram.com/p/5IuG1lRnMr/ – at Hoboken, NJ
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Worst happy hour ever at @BoxersNYC . Get your shit together with the rooftop and party planning. New York nightmare
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